electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’

electriclimefilms Vows To ‘Shape An Inclusive Culture In Film And Media’
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Since its inception in 2010 of bringing expressions of art to commercial films, electriclimefilms has been seeking and taking firm steps towards moulding an inclusive culture within the workplace and film industry.

In a male-dominated industry, the film house prides themselves on a growing female presence across Dubai, Singapore and Sydney; seventy per cent of the teams are made up of women professionals and creatives with female senior producers leading each market.

Conscientiously, they have been working towards having a more women-centric production crew — scouring for more emerging talents and offering opportunities that extend to all facets of the business.

The goal has always been an unprejudiced, more respectful and inclusive culture, both behind the scenes and in front of the camera. Ideally, encouraging all to take steadfast actions and challenge outdated perceptions of women as a subset in film, media and advertising.

In electriclimefilms’ next steps of advocacy for women, and in response to the industry-wide issue, they will continue to collectively move forward in this commitment by driving it top-down and bottom-up. To that, the film house intends on welcoming and supporting more women, be it producers, directors, cinematographers, editors, creatives or crew.

electriclimefilms: “Though the spotlight on women in film and media is larger today, we need to keep pushing for long-term change and implementing sustainable ways to challenge, and eventually diminish, the status quo.

While we celebrate the achievements of women in business and advertising all over the world — standing for and insisting on their successes; recognising the steps they have taken in making what the industry is today — we must also acknowledge the hardships and existing issues that women still face every day.”

Just like what Sheryl Sandberg, COO of Facebook and activist, said: “In the future, there will be no female leaders. There will just be leaders.”.

Pictured: Members of the electriclimefilms Sydney team

Please login with linkedin to comment

Latest News

Leadership, Humanity, Technology – The Sweet Spot
  • Media
  • Technology

Leadership, Humanity, Technology – The Sweet Spot

The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new  technologies that streamline and beautify business operations. They simplify life by providing basic […]

Recommended

by B&T Magazine

B&T Magazine
OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital
  • Marketing

OMD Alumnus Launches Specialist Media Agency For The Franchise Sector; TFM Digital

Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]

FutureFeed Appoints Five By Five For Global Launch
  • Media

FutureFeed Appoints Five By Five For Global Launch

Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR
  • Marketing

SKMG’s Andrew Knowles Snares B&T’s 30 Under 30 For PR

Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]

MELBOURNE, AUSTRALIA - APRIL 14: Jack Viney of the Demons and Mitch Wallis of the Bulldogs pose for a photo during the Theragun & AFL Partnership announcement at AFL House on April 14, 2021 in Melbourne, Australia. (Photo by Dylan Burns/AFL Photos)
  • Marketing

AFL Names Therabody As Its Official Recovery Partner

The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]