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Reading: Where Have All The Federal Election Ads Gone?
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B&T > Advertising > Where Have All The Federal Election Ads Gone?
Advertising

Where Have All The Federal Election Ads Gone?

Staff Writers
Published on: 25th May 2016 at 10:29 AM
Staff Writers
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Of all the downsides of an incredibly long election campaign i thas to be the tiresome ads that bombard TV viewers at prime time.

In the first week of the campaign, the two major parties hit us up with a collective $700,000 worth of ads. However, things went decidedly quiet in week two. According to research by ad analytics firm Ebiquity and published in Fairfax Media, the electorate and TV viewers only had to suffer $167,767 in the second week (that was last week). It’s believed both parties are gearing up for a final ad onslaught in the remaining weeks to the July 2nd polling day.

The spend study comes on yesterday’s report from media monitoring firm Meltwater that showed the opposition leader, Bill Shorten, not only creeping up in the polls but creeping up in the media mentions too (both in the news and via social).

If you believe the Liberals thus far, then Labor’s promises are costing 20 times what they’ve promised (a blow-out to the budge bottom-line approaching $60 billion!!!) However, it’s the Libs outspending Labor in the ad spend stakes.

Interestingly, the Greens haven’t spent a cent on TV ads thus far and there has been a small spend by the Liberal Democrats on Pay TV.

According to Ebiquity, the Liberals have spent $668,000 running the rather tedious “Strong New Economy” ad featuring Turnbull.

https://www.youtube.com/watch?v=BRYERUp5pPU

Labor’s spent $298,000 promoting its 100 positive policies, and $177,000 on its ad attacking Prime Minister Malcolm Turnbull for being “seriously out of touch”.

https://www.youtube.com/watch?v=1wuaOQ5Ge6A

The Liberals have spent $673,058 so far in TV and print advertising, compared with Labor’s $475,044 thus far.

The Ebiquity study has found that Sydneysiders have had to suffer the most from the ads, the city receiving 40 per cent of the ad spend, followed by Melbourne (26 per cent), Brisbane (17 per cent), Perth (11 per cent) and Adelaide (6 per cent). This may mirror forecasters’ expectations that the marginal seats in Sydney’s west will play a big role in who’s PM on July 2.

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TAGGED: Advertising Standards Bureau, Federal Election, Malcolm Turnbul. Bill Shorten
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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