Pull on the shoulder pads and tizz-up the perm with hair spray with news that music from the 80s is still the most popular when used in advertising.
According to figures published by online information services adbreakanthems.com Queen was the most “synced” (music used for commercial purposes) of any band in 2014.
Admittedly the results are skewed to the British advertising market but legendary 80s acts such as Queen, Bonnie Tyler and Europe generated $A40 million for the British economy when their past hits were used in soundtracks for ads.
Queen’s songs – all hits nearly three decades ago – were last year used in commercials for the Tesco supermarket chain (“I Want It All”, “Crazy Little Thing Called Love” and “We Are The Champions”), Furniture Village (“Somebody To Love”) and holiday operator Thomson (“Bohemian Rhapsody”).
However, it was Bonnie Tyler’s epic 1983 smash “Total Eclipse Of The Heart” that won over most advertisers. Last year alone the tear-jerker ballad featured in a spot for soft drinks, Toyota and Cadbury chocolates
The godawful “The Final Countdown” by big-haired, spandex wearers Europe was the second most synced song and formed the soundtrack for ads for Tesco’s (there’s a theme going on there for them), Stride Gum and ticketing agency 02 Priority.
But it wasn’t all naff 80s ballads for agencies. The third most synced song was Electric Guest’s “This Head I Hold” from 2012, while Ed Sheeran’s “Don’t” came in fourth after featuring in ads for Beats and O2 Priority.
Not that the 80s artists are complaining. Not only do they receive a handsome royalty cheque when companies use their tracks, The Independent in the UK is reporting that the ads also work to lift sales of albums recorded 30 years ago. The newspaper claimed that 80s tracks worked particularly well when attempting to advertising to someone who’d grown up during that time.
According to adbreakanthems.com the most synced artists for 2014 were:
* Bonnie Tyler
* Ed Sheeran
* Kool & The Gang
* Lady Gaga & Tony Bennett
* Lily Allen
* Little Richard
* London Grammar
* Lovin’ Spoonful
* Run DMC
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]