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Reading: Eclipse Mints Launches Creepy “Share A Little More” Campaign
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B&T > Campaigns > Eclipse Mints Launches Creepy “Share A Little More” Campaign
Campaigns

Eclipse Mints Launches Creepy “Share A Little More” Campaign

Staff Writers
Published on: 27th February 2019 at 10:00 AM
Staff Writers
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Eclipse Mints has launched a rather dark and creepy campaign via Clemenger BBDO Sydney in the hopes of helping young people “celebrate real, authentic moments”.

The “Share a Little More” campaign launched with a TV spot featuring a young couple running away from a party filled with people wearing emoji masks.

When alone, the duo take turns removing different emoji masks before they reveal their faces and share a moment over a mint.

https://www.youtube.com/watch?v=SJWLh1PA-E8

Mars Wrigley Confectionery vice president marketing AMEA Nicole McMillan said: “Consumers face many pressures in today’s ‘always-connected’ online world, and despite all this connectivity they often don’t take the time to connect in real life.

“”Share a Little More” is the perfect positioning to stand out and be noticed by our consumers. In creating a more ‘real and connected’ platform for the brand we also wanted to better reflect the diversity of our consumers”.

Clemenger BBDO Sydney creative director Darren Wright said: “Supposedly we’re living in an age where we’ve never been so digitally connected but have never felt so alone. That’s a really scary thought.

“With Eclipse’s brand strategy being all about connection, we just wanted to encourage people to stop hiding so much, to reveal their true selves and share a little more”.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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