Droga5 Sydney To Close Office As There Was “Little Value” To Continue Local Operation

Droga5 Sydney To Close Office As There Was “Little Value” To Continue Local Operation
SHARE
THIS



Droga5 Sydney is set to shut its doors at the end of the year in what David Droga, founder of the global network, describes as a “difficult decision”.

“This was obviously a very difficult decision, both professionally and personally, and as a proud Australian, it was a bitter pill to swallow,” Droga said.

“However, we see little value in continuing to operate in this market with an office that, sadly, no longer consistently represents the Droga5 brand.”

The news follows the departure of the agency’s executive creative director, Steve Coll, who jumped ship to be a creative partner at agency WiTH Collective.

Former editor of Marketing Week in London, Steven Forster, said the agency’s closure sounds like “a lack of TLC”, describing the closure of the Sydney office as a “big blow” for the network.

“Now Droga has announced it’s closing its Sydney office – Droga is an Aussie – which it blames on self-inflicted mistakes, bad luck and an irrational Oz ad market,” he writes for the More About Advertising blog.

“At one point Droga’s Sydney office was reported to employ hundreds of people. Sounds like a lack of TLC to me.”

The full release from Droga5 in New York is below.

NEW YORK, NY – September 9, 2015 – Advertising agency Droga5, which is headquartered in New York, announced today that it would be closing its Sydney office. Although the Sydney office enjoyed an exceptionally strong start, it struggled to maintain that momentum.

“This was obviously a very difficult decision, both professionally and personally, and as a proud Australian, it was a bitter pill to swallow,” said David Droga, creative chairman and founder of Droga5.

“However, we see little value in continuing to operate in this market with an office that, sadly, no longer consistently represents the Droga5 brand. Despite world-class local management and many talented individuals working hard, the Sydney office has floundered over the past few years. Some of it was self-inflicted, some of it bad luck and some of it just the befuddling local advertising market. Regardless, we aren’t a company that measures its success by the number of its offices, but rather by the creative output, positive influence and culture of each office.”

The Sydney office will officially close its doors before the end of the year.

This year, Droga5 New York enjoyed its ninth consecutive year of over-40-percent growth and was recently named the North American Effies’ Independent Agency of the Year, One Show Global Agency of the Year and Cannes Lions Independent Agency of the Year.

“We continue to realize strong growth in the U.S., and are focusing on creating a world-class leadership team in Europe while simultaneously exploring potential models of offerings in China as our two key priorities outside the U.S.,” commented Sarah Thompson, Droga5’s Global CEO.

Droga5 recently announced the hire of a new CEO, Bill Scott, for its London office. Scott joins from Grey London. Additional key creative hires are expected to be announced in the coming weeks.

Image David Nobay and Sudeep Gohill, creative chairman and CEO of Droga5 Sydney

Please login with linkedin to comment

national geograhic streaming services the gruen transfer

Latest News

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Pile of printed newspapers on blue background
  • Media

Print Readership Has Halved Since 2016

New data has revealed the number of people reading news in print has halved over the past five years. The University of Canberra released the latest Digital News Report: Australia this week, which suggests an overall loss of interest in news media amongst Australians. While the pandemic last year brought with it a resurgence in news […]

by B&T Magazine

B&T Magazine
First Group Of Judges Revealed For B&T’s Best Of The Best Awards
  • Advertising
  • Marketing
  • Media
  • Technology

First Group Of Judges Revealed For B&T’s Best Of The Best Awards

With on-time entries to B&T’s inaugural Best of the Best awards closing THIS FRIDAY, we thought we’d start sharing which industry luminaries will be judging all the submissions. Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or […]

by B&T Magazine

B&T Magazine
Aussie Cannes Young Lions Team Win Gold In Cannes Lions Live Media Competition
  • Media

Aussie Cannes Young Lions Team Win Gold In Cannes Lions Live Media Competition

Nolan Yu and Max Learmont had been awarded Gold at Cannes Young Lions Live. Yu, senior account manager at OMD and Learmont, senior strategist at Speed, were awarded for their ‘Wake Up To A Better World’ campaign. Placing Silver was Japan, and Bronze was Portugal, while the shortlist also included Norway, Columbia and the UK. […]

by B&T Magazine

B&T Magazine
Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success
  • Advertising

Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success

Cannes Lions has announced the winners in the second Awards Show of the week during Cannes Lions Live, which runs until June 25th. On day two, winners were celebrated in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions – all within the Reach Track, in […]

by B&T Magazine

B&T Magazine
Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Ashley Madison Shifts From Shock To Female Empowerment
  • Media

Ashley Madison Shifts From Shock To Female Empowerment

Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]

by B&T Magazine

B&T Magazine
72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO
  • Advertising

72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO

Saatchi & Saatchi UK has announced Chris Kay as its new CEO of the agency as Sam Hawkey leaves. Kay joins from 72andSunny where, for the past three and a half years, he was CEO for Asia Pacific and a global partner. Prior to moving to Australia to set up the APAC region’s Sydney and […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]