B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • AFL
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • AI
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Droga5 Sydney To Close Office As There Was “Little Value” To Continue Local Operation
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Droga5 Sydney To Close Office As There Was “Little Value” To Continue Local Operation
Media

Droga5 Sydney To Close Office As There Was “Little Value” To Continue Local Operation

Staff Writers
Published on: 10th September 2015 at 8:37 AM
Staff Writers
Share
4 Min Read
SHARE

Droga5 Sydney is set to shut its doors at the end of the year in what David Droga, founder of the global network, describes as a “difficult decision”.

“This was obviously a very difficult decision, both professionally and personally, and as a proud Australian, it was a bitter pill to swallow,” Droga said.

“However, we see little value in continuing to operate in this market with an office that, sadly, no longer consistently represents the Droga5 brand.”

The news follows the departure of the agency’s executive creative director, Steve Coll, who jumped ship to be a creative partner at agency WiTH Collective.

Former editor of Marketing Week in London, Steven Forster, said the agency’s closure sounds like “a lack of TLC”, describing the closure of the Sydney office as a “big blow” for the network.

“Now Droga has announced it’s closing its Sydney office – Droga is an Aussie – which it blames on self-inflicted mistakes, bad luck and an irrational Oz ad market,” he writes for the More About Advertising blog.

“At one point Droga’s Sydney office was reported to employ hundreds of people. Sounds like a lack of TLC to me.”

The full release from Droga5 in New York is below.

NEW YORK, NY – September 9, 2015 – Advertising agency Droga5, which is headquartered in New York, announced today that it would be closing its Sydney office. Although the Sydney office enjoyed an exceptionally strong start, it struggled to maintain that momentum.

“This was obviously a very difficult decision, both professionally and personally, and as a proud Australian, it was a bitter pill to swallow,” said David Droga, creative chairman and founder of Droga5.

“However, we see little value in continuing to operate in this market with an office that, sadly, no longer consistently represents the Droga5 brand. Despite world-class local management and many talented individuals working hard, the Sydney office has floundered over the past few years. Some of it was self-inflicted, some of it bad luck and some of it just the befuddling local advertising market. Regardless, we aren’t a company that measures its success by the number of its offices, but rather by the creative output, positive influence and culture of each office.”

The Sydney office will officially close its doors before the end of the year.

This year, Droga5 New York enjoyed its ninth consecutive year of over-40-percent growth and was recently named the North American Effies’ Independent Agency of the Year, One Show Global Agency of the Year and Cannes Lions Independent Agency of the Year.

“We continue to realize strong growth in the U.S., and are focusing on creating a world-class leadership team in Europe while simultaneously exploring potential models of offerings in China as our two key priorities outside the U.S.,” commented Sarah Thompson, Droga5’s Global CEO.

Droga5 recently announced the hire of a new CEO, Bill Scott, for its London office. Scott joins from Grey London. Additional key creative hires are expected to be announced in the coming weeks.

Image David Nobay and Sudeep Gohill, creative chairman and CEO of Droga5 Sydney

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: national geograhic, streaming services, the gruen transfer
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?