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Reading: Droga5 London Rolls Out New International Visual Identity For CUPRA
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B&T > Marketing > Droga5 London Rolls Out New International Visual Identity For CUPRA
Marketing

Droga5 London Rolls Out New International Visual Identity For CUPRA

Staff Writers
Published on: 28th January 2021 at 8:59 AM
Edited by Staff Writers
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Droga5 London has launched a new corporate and visual identity for CUPRA, the new high-performance car division of SEAT Group, challenging the conventions of design in the car category.

The identity is part of the new brand platform, ‘Another Way’, and provides CUPRA with an unexpected modular visual language that shows both the car and driver from a different perspective.

The new identity moves away from the visual conventions of performance car advertising, Droga5 said, which tend to focus on the same angles, generic empty road locations, and rarely feature drivers.

Instead, it shows people and places in bespoke boxed-out modules and gives them the same prominence as the car itself—putting the car into real-world context.

Droga5’s work will feature on all communications for the CUPRA brand, including eCRM, digital display, social, out-of-home and print throughout Europe and Latin America.

Chris Chapman, head of design at Droga5 London, said: “’Another Way’ looks at the car from an unexpected perspective—one that provides a flexible visual language that elevates the context of the driver to the same level as the car itself.”

Credits for the new corporate and visual identity are as follows:

Creative director: Chris Chapman

Art director: Matteo Alibiso

Designer: Matteo Alibiso, Stephen Taylor, Michal Landa, Oli East

Account director: Tom Elias, Jen Knox

Studio Director: Tim Larke

Agency producer: Monika Andexlinger

CG agency: Wellcom

Photographer: Piczo

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TAGGED: CUPRA, Droga5
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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