As a confession, B&T was unaware of the US all-you-can-eat pancake chain IHOP. However, we have to congratulate it on such a glorious, albeit fattening, marketing strategy.
And now the fast-food outlet – which apparently stands for International House Of Pancakes – has released a witty new ad from creative agency Droga5.
The ad features a character that looks very similar to Lord Of The Rings’ Aragorn.
The bearded chap finds a fork on the road which soon turns into a metaphor for IHOP’s new pancake and omelette breakfast range.
Anyways, we won’t spoil the ending and we’ll let you guffaw to the amusing spot below:
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]