DoubleVerify Snares Doug Campbell As New Chief Strategy Officer

DoubleVerify Snares Doug Campbell As New Chief Strategy Officer
SHARE
THIS



DoubleVerify has today announced the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify.

“I’m excited to add Doug to our outstanding senior leadership team,” said Zagorski. “From Magnite to Nielsen, he has demonstrated a track record of success and achievement, and brings exceptional experience and knowledge to the Chief Strategy Officer role. I look forward to Doug’s leadership as we continue to build momentum, expand globally and deliver on our mission to build a stronger, safer and more secure digital advertising ecosystem.”

Campbell has more than two decades of experience successfully growing public and private companies in the arenas of advertising technology, connected TV (CTV) and over-the-top (OTT) video, digital measurement, data analytics, and software-as-a-service (SaaS). Prior to joining DV, he was Chief Strategy Officer at Telaria, where he oversaw the successful merger with Rubicon Project and the acquisition of SpotX to form Magnite – the largest global, independent sell-side platform.

Previously, Campbell was Chief Operating Officer at eXelate where he led the sale of the company to Nielsen and went on to serve as Nielsen’s Senior Vice President of Global Strategy and Corporate Development, where he oversaw strategic acquisitions in digital media and consumer measurement. Prior to eXelate, he was an entrepreneur and held various leadership positions at local digital media pioneer, WorldNow. Campbell began his career as an investment banker at Merrill Lynch.

“I’m thrilled to join a company as trusted and innovative as DoubleVerify,” said Campbell. “DV has taken the lead in providing sophisticated measurement solutions that power media quality and performance in virtually every media environment – including priority, high growth channels like CTV. I look forward to leveraging my industry experience to help strengthen our leadership position globally and accelerate company growth.”

 

Please login with linkedin to comment

DoubleVerify

Latest News

@sgrphoto +61417216991 sgr.com.au,  ©Stephen Gustav Reinhardt Photographer
  • Marketing
  • Media

PHD Media Named Best Place To Work For Media And Marketing By AFR

The AFR BOSS Best Places to Work awards honoured the agency as the best place to work in Australia’s media and marketing world. According to AFR, the awards are determined by two sets of criteria, a staff survey and a written submission. Mark Jarrett, PHD’s CEO (pictured), told AFR that their top placement was “a reflection […]

by B&T Magazine

B&T Magazine
FILE PHOTO: Shoppers walk into a Woolworths supermarket in Sydney, Australia August 22, 2017. REUTERS/Jason Reed
  • Technology

Woolies Takes Majority Stake In Quantium

Woolworths has increased its stake in Quantium to take a majority stake in the data and analytics business. Announcing the move yesterday, Woolies said it had increased its shareholding from 47 per cent to 75 per cent with the purchase price of $233 million. Quantium’s founders and team members will retain the remaining 25 per […]

Government’s Woeful ‘Milkshake’ Consent Ad Deleted
  • Campaigns

Government’s Woeful ‘Milkshake’ Consent Ad Deleted

The federal government has dumped a widely condemned consent education video that compared sex to milkshakes and put a woman as the perpetrator, a day after publicly defending the video. The video formed part of ‘Respect Matters’, a new government campaign that aims to teach children about sexual consent through education resources for schools. The […]

by B&T Magazine

B&T Magazine
Nine’s Big Idea Store Announces Action Packed Line-Up
  • Media

Nine’s Big Idea Store Announces Action Packed Line-Up

The Big Ideas Store, Powered by Nine, will return for its fourth year on Tuesday 11th May – and this year, they’re taking attendees sky high! Taking over the panoramic 22nd floor of Nine’s brand new HQ at 1 Denison St North Sydney, The Big Ideas Store will offer two weeks of big thinkers, big ideas, and dig deep into the big issues challenging marketers right now. More than 8,000 people […]

Droga5 Goes Back To Pompeii 79AD In Epic New Work For Alexa
  • Campaigns

Droga5 Goes Back To Pompeii 79AD In Epic New Work For Alexa

To demonstrate the power of your voice with Alexa – Pompeii is the latest film in the “A voice is all you need” campaign via Droga5 London. The work shows how Alexa enabled devices can help you do almost anything with your voice and continues to playfully bring this to life by colliding two contrasting […]

A large group of Coca-Cola red cans stacked in a supermarket in Spain.
  • Marketing

Coke Criticised At Shareholder Meeting For Exacerbating Health Issues In American Communities Of Colour

A resolution was passed at Coca-Cola’s annual shareholder meeting, held online, calling on the brand to increase their transparency about the role of their products in fuelling health issues among people of colour. Coke, which is headquartered in Atlanta, Georgia, was also criticised for drawing back its initial support for voting rights. Nsé Ufot, Executive […]

by B&T Magazine

B&T Magazine
Ampol Completes Its Australian Return In New Campaign From Saatchi & Saatchi And iProspect
  • Campaigns

Ampol Completes Its Australian Return In New Campaign From Saatchi & Saatchi And iProspect

Iconic fuel brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign that celebrates the distance Australians travel, great and small, day-in and day-out. Created by Saatchi & Saatchi Australia and iProspect, the campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity […]

Klarna Launches Carbon Footprint Insights For 90 Million Customers
  • Marketing

Klarna Launches Carbon Footprint Insights For 90 Million Customers

Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]

Tuesday TV Wrap: Nine News Wins The Night As Lego Masters And Masterchef Have Post Premiere Dip
  • Media

Tuesday TV Wrap: Nine News Wins The Night As Lego Masters And Masterchef Have Post Premiere Dip

Nine News came out on top last night with 1,034,000 viewers according to OzTAM’s metro data, as both Lego Masters and Masterchef saw reductions in viewership after their premieres. Lego Masters had a decrease of 56,000 after Monday’s premiere while Masterchef’s audience dropped by 88,000. The shows received 782,000 and 582,000 viewers respectively. Second in the ratings […]

by B&T Magazine

B&T Magazine
Will AR Get Rid Of Shop Changerooms?
  • Technology

Will AR Get Rid Of Shop Changerooms?

Could AR be the new way of trying on clothes? It would certainly beat dodgy changerooms with broken locks.

by B&T Magazine

B&T Magazine
Purpose, Or Is It Porpoise?
  • Opinion

Purpose, Or Is It Porpoise?

In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]

Opinion

by B&T Magazine

B&T Magazine
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
  • Campaigns

MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots

MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]

Dear Internet – One Year On From COVID
  • Opinion

Dear Internet – One Year On From COVID

This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.

Opinion

by B&T Magazine

B&T Magazine
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
  • Campaigns

Flight Centre Unveils New Captains In First-ever Global Brand Campaign

Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]

Facebook To Release Clubhouse Competitor
  • Technology

Facebook To Release Clubhouse Competitor

Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.

by B&T Magazine

B&T Magazine