B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Meet Dos Equis’s New ‘Most Interesting Man in the World’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Meet Dos Equis’s New ‘Most Interesting Man in the World’
Advertising

Meet Dos Equis’s New ‘Most Interesting Man in the World’

Staff Writers
Published on: 8th September 2016 at 9:59 AM
Staff Writers
Share
4 Min Read
SHARE

Beer brand Dos Equis has unveiled its new ‘Most Interesting Man in the World’ in its latest campaign, handsome French actor Augustin Legrand replaces American actor Jonathan Goldsmith who retired from the role earlier this year.

“The new Most Interesting Man is a man of our times, and in this first glimpse, he shares hints of being a resourceful, rough and tumble guy, who remains a jack-of-all-trades hero that one would expect from the man bearing this infamous title,” the Heineken-owned company said in a statement.

Check out the launch spot, from Havas New York, here:

https://youtu.be/8KqjvM7r2xY

The Dos Equis’s VP of marketing Andrew Katz explained in the press release: “The meaning of ‘interesting’ has evolved over the past decade, and this campaign features a new character and look and feel that opens the door to a world of interesting possibilities for today’s Dos Equis drinker. With the reboot of the campaign, we’re celebrating the good times The Most Interesting Man has with friends wherever he travels, while highlighting our refreshing cerveza. In the coming weeks, fans will have the opportunity to get to know the new character in a uniquely interactive way.”

Havas chief creative officer of the Americas Toygar Bazarkaya said: “It’s the beginning of a new era of interesting. With The Most Interesting Man not just telling us about his adventures, but inviting us to be part of them.”

The October launch will be supported by social integrations on Snapchat, including a national lens available for College Football Game Day, Saturday, October 22.

CREDITS
Client: Dos Equis
Title: “Cantina”

Agency: Havas Worldwide New York
Chief Creative Officer of the Americas: Toygar Bazarkaya
Chief Creative Officer of North America: Jason Peterson
Group Executive Creative Director, Managing Director: Jason Musante
Executive Creative Director: Jim Hord
Group Creative Directors: Keith Scott, Paul Johnson
Creative Directors: Jonas Wittenmark, Tobias Carlson, Paul Fix
Associate Creative Directors: Matthew Hock, David Fredette

Global Chief Executive Officer: Andrew Benett
Global Chief Revenue Officer, Global Chief Marketing Officer: Matt Weiss
New York President: Laura Maness
Group Account Director: Chris Budden
Account Directors: Jamie Sundheim, Michelle Garrard
Account Supervisors: Wendy Hu, Jenny Maughan

Chief Strategy Officer, North America: Tim Maleeny
Brand and Digital Strategy Director: Maggie Gross
Senior Strategists: Stacey Kawahata, Cassie Taylor

Director of Social Marketing: Larry Lac
Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo

Global Chief Content Officer: Vin Farrell
Heads of Content, North America: Dave Evans, Sylvain Tron
Executive Producer: Jill Meschino
Junior Producers: Lauren O’Driscoll, Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte

Production Company: Traktor
Director: Traktor
Director of Photography: Hoyte Van Hoytema
Executive Producer: Rani Melendez

Production Company: Rattling Stick
Executive Producer: Joe Biggins
Head of Production: Richard McIntosh
Controller: Christine Berentsen
Staff Coordinator: Hayley Wyett

Editing Company: Final Cut
Editor: Rick Russell
Executive Producer: Stephanie Apt

Visual Effects: The Mill
Chief Creative Officer, New York: Angus Kneale
Executive Producer: Verity Graham
Visual Effects Shoot Supervisor: Tara Demarco
Senior Flame Artist: Michael Smith

Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos

Telecine: Company 3
Colorist: Tom Poole
Producer: Clare Movshon

Audio: Sound Lounge
Sound Engineer: Tom Jucarone

Music: Beacon Street Music
Composers: Beacon Street Studios
Executive Producer: Adrea Lavezzoli

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Dos Equis
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?