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Reading: Doritos Responds To Thinkerbell’s Australian Avocados’ Ad Calling For Sturdier Corn Chips
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B&T > Advertising > Doritos Responds To Thinkerbell’s Australian Avocados’ Ad Calling For Sturdier Corn Chips
Advertising

Doritos Responds To Thinkerbell’s Australian Avocados’ Ad Calling For Sturdier Corn Chips

Staff Writers
Published on: 5th August 2024 at 11:45 AM
Edited by Staff Writers
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Doritos has responded to an Australian Avocados full-page ad in The Daily Telegraph with its own full-page ad in the same publication, with the cheeky “Hey Avo. Dip This”.

The original ad from Australian Avocados saw the brand demand for the corn chip industry to do better and create a stronger corn chip on National Avocado Day (31st July) that won’t break when holding guacamole.

Doritos’ solution stems from its brand-new XXL range featuring “out-of-this-world bigger, crunchier, and bolder chips” – ideal for holding more guacamole than ever.

And to serve it up, Doritos XXL’s new flavour – Tangy Salsa – is the perfect combination.

“We heard Australian Avocados’ plea to the corn chip industry to forge a stronger corn chip worthy of guacamole. Perhaps they were not aware…Doritos recently launched our brand-new XXL range featuring bigger, thicker chips, with even more crunch and even bolder flavours including Tangy Salsa,” said Kat Miller, senior brand manager, Doritos ANZ, PepsiCo.

“The Doritos XXL Tangy Salsa is the perfect pairing with creamy guacamole. And we checked, it won’t crumble under the weight of guac,” assured Miller.

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TAGGED: Australian Avocados
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Fredrika Stigell
By Fredrika Stigell
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Fredrika Stigell is a journalist at B&T with a focus on all things culture. Fredrika is also completing a Master of Archaeology, focusing on Indigenous rock art and historical artefacts in Kakadu National Park. Previously, she worked at a heritage company helping to organise storage collections for Sydney historical artefacts. Fredrika majored in English during her Bachelor's and is an avid reader with a particular interest in 19th and 20th century literary fiction.

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