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B&T > Marketing > Doritos Launches New Street Art Collection
Marketing

Doritos Launches New Street Art Collection

Staff Writers
Published on: 18th April 2023 at 9:13 AM
Edited by Staff Writers
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Doritos is levelling up its flavour offering with the launch of the new Doritos Street Art collection.

Available from today for a limited time only, Doritos has taken inspiration from the streets to create three new bold street food flavours – The Kingpin Burger, Mayhem Kebab and Fire and Fury Pizza – now available in the iconic Doritos chip form.

The new range combines iconic & beloved street food flavours with bold, bespoke street art designs, celebrating the power of street art and bold self-expression to encourage Aussies to express themselves without fear of judgement.

To bring the collection to life, Doritos teamed up with Melbourne based street artist, Lukas Kasper, to create the street art designs, utilising the product packaging as his canvas and the flavours as his inspiration.

Kat Miller, senior brand manager, Doritos said: “Utilising our packs as a canvas to celebrate everyday bold moves & self-expression is a new space for the brand and we’re very excited to finally be able to share one of our boldest ranges yet with the launch of the Doritos Street Art Collection.”

The Doritos Street Art Collection will have a RRP of $4.80 (150g) and will be available for a limited time only to purchase from all major supermarkets, petrol stations and convenience stores.

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Nehir Hatipoglu
By Nehir Hatipoglu
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Nehir joined B&T in early 2023 as an editorial coordinator and journalist after graduating from the University of Sydney with a degree in Media & Marketing in 2022.

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