Campaign: Domino’s On The Hunt For A Pizza Mogul

Campaign: Domino’s On The Hunt For A Pizza Mogul
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Off the back of their world first launch, Pizza Mogul, Domino’s Pizza is offering the most creative Pizza Mogul the exclusive opportunity to appear in their National Television Commercial, Online and Print campaign.

Pizza Mogul is a responsive website and mobile app that allows customers to: create their own pizza, identity and branding; share to their social networks; and earn a cut of every sale.

Domino’s CEO, Don Meij, says the Domino’s mantra, People Powered Pizza, is at the heart of their operations and that Pizza Mogul is all about putting power in the hands of the customer.

“It seems only fitting that our new ad campaign would feature real life Pizza Moguls and our customers,” Mr Meij said.

“Mogul was designed to appeal to entrepreneurs and social media savvy pizza lovers, as it empowers its users and gives them the freedom to craft their own product and message to reach their market.”

Mogul provides the vehicle for Domino’s to utilise social selling as a powerful revenue and viral advertising stream.

pizza mogul

“We are looking for our passionate customers, fans and followers to share their creativity with their social networks for the chance to become the next TV sensation.”

Mr Meij says that the most innovative and thought-provoking Mogul will be given the once in a lifetime opportunity to appear in Domino’s multi-million dollar promotional campaign.

“This is what Mogul is all about – putting the brand back into the hands of the consumer and I can’t wait to meet our most creative Mogul!”

“Mogul was an idea created because we have seen amazing creativity in our fans – social media has opened up all kinds of new age marketing ideas and I look forward to seeing all the creative entries come through.

“We have already had a great response, with thousands of Moguls registering and making dough.

“If you have a great pizza idea, and an innovative way to market it send us your ideas and you might become the next TV superstar!”

 

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Clemenger BBDO Sydney Cookie Director of Marketing

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