Off the back of their world first launch, Pizza Mogul, Domino’s Pizza is offering the most creative Pizza Mogul the exclusive opportunity to appear in their National Television Commercial, Online and Print campaign.
Pizza Mogul is a responsive website and mobile app that allows customers to: create their own pizza, identity and branding; share to their social networks; and earn a cut of every sale.
Domino’s CEO, Don Meij, says the Domino’s mantra, People Powered Pizza, is at the heart of their operations and that Pizza Mogul is all about putting power in the hands of the customer.
“It seems only fitting that our new ad campaign would feature real life Pizza Moguls and our customers,” Mr Meij said.
“Mogul was designed to appeal to entrepreneurs and social media savvy pizza lovers, as it empowers its users and gives them the freedom to craft their own product and message to reach their market.”
Mogul provides the vehicle for Domino’s to utilise social selling as a powerful revenue and viral advertising stream.
“We are looking for our passionate customers, fans and followers to share their creativity with their social networks for the chance to become the next TV sensation.”
Mr Meij says that the most innovative and thought-provoking Mogul will be given the once in a lifetime opportunity to appear in Domino’s multi-million dollar promotional campaign.
“This is what Mogul is all about – putting the brand back into the hands of the consumer and I can’t wait to meet our most creative Mogul!”
“Mogul was an idea created because we have seen amazing creativity in our fans – social media has opened up all kinds of new age marketing ideas and I look forward to seeing all the creative entries come through.
“We have already had a great response, with thousands of Moguls registering and making dough.
“If you have a great pizza idea, and an innovative way to market it send us your ideas and you might become the next TV superstar!”
In this opinion piece, Alpha Digital’s head of performance Amir Rezaee outlines the impact to brands of a potential banning of TikTok in Australia The six weeks or so since TikTok announced its local Australian office has been a busy period. Aiming to make a similar impression on SMBs as it has on its 1.6m […]
Amid the sadness of magazine closures, the challenges of COVID-19, and industry concern as companies merge or change hands, some magazines are thriving. NextMedia titles such as the much-loved frankie and ABC Gardening Australia magazine have been enjoying a surge in sales during this period of home isolation. Gardening Australia retail sales have been robust […]
In this guest post, MINT’s publicity director, Nathan McIlroy (pictured below), explores the new norm for Australian media and says Bauer’s/Mercury Capital’s recent mag closures should be viewed as an exciting opportunity for the brave… Last week’s announcement that new owners Mercury Capital were to permanently close eight of Bauer Media’s magazines sent shockwaves through […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]
Junkee Media and parent company oOh!media have launched a powerful new way to reach young Australians – the Junkee Network. Combining Junkee Media’s content platforms with oOh!’s leading Out of Home assets in venues and universities across the country, the Junkee Network will be the largest and most influential youth content network in the country. […]
Australian small business owners are turning to skilled local freelancers and upping their digital marketing spend as they move online to connect with customers and keep cash flow positive. The Federal Government’s pandemic response has earned a tick from small business owners as have those of New South Wales and Queensland, but one in three […]
In the last 12 months, Optus’ AI Assistant Chatbot has surpassed two million conversations, with 1 in 6 Optus customers having their queries resolved immediately, providing a seamless experience without needing to speak to a person. Optus Assistant greets every customer that comes through My Optus App Messaging and its Web Messaging service with on average […]