Domain CMO Rebecca Darley has called time on her role with the property business. She’s taken up a new group CMO role with TPG Telecom.
Darley will officially depart Domain in December. She joined the business in February 2022 after spending just over two years with CommSec as its general manager, business strategy and marketing.
Her new role will see Darley lead the marketing department across TPG Telecom’s suite of brands including Vodafone, TPG, felix, iiNet and Lebara. Darley replaces John Casey as TPG’s head marketer.
Kieren Cooney, group executive, consumer and data and analytics said, “I’m so excited to have Rebecca joining our team. She is a powerful advocate for the customer and an enthusiastic, innovative and creative leader – a perfect fit for the senior leadership team here at TPG Telecom.
“Rebecca is joining the business at a crucial time as we prepare for our biggest and best ever year in 2025.”
Darley said “I worked at Vodafone 15 years ago – and loved it. And now to return as the Chief Marketing Officer at TPG Telecom is hugely exciting. TPG Telecom has an incredible portfolio of brands, led by an exceptional team that’s built such a fantastic culture. It is an opportunity I couldn’t resist – I can’t wait to get stuck in!”
“Bec has been a valued member of the Domain Leadership Team, uplifting our capabilities across Marketing, Media & ESG, and recently bringing together the new Consumer Division. Under Bec’s leadership, we’ve delivered strong and continued unique audience growth across Domain Group, transformed our martech stack, grown our Domain Media business, and established our long-term ESG Strategy. In deserved recognition, the Domain Marketing Team was a finalist for 2024 Marketing Team of the Year, the Domain PR team was named 2024 PR Team of the Year and Bec was a finalist for Women in Media’s 2024 ‘Executive Leader of the Year’. Likewise, Bec’s work to establish our new Consumer Division sets the foundation for our future ambitions. I thank Bec for her contributions and wish her every success in the future” commented Domain Group CEO Jason Pellegrino.
Darley said, “I couldn’t be more proud of what has been achieved at Domain Group in almost three years. I’ve been fortunate to work with an incredible team and we’ve made a significant impact on our customers and across the business. I am very grateful to Jason Pellegrino, the Domain Board, and the Domain team for their support and guidance.”
Recruitment for a new CMO has started immediately.
