PR agency Dani Lombard Public Relations (DLPR) is rebranding as Soda Communications, cementing a long-standing partnership with Soda Communications in Melbourne.
Having worked unofficially as ‘sister agencies’ for several years, Soda and DLPR preempted the partnership in early 2018, working together to win a competitive pitch for the launch of New Zealand’s GO Healthy vitamin brand into Australia.
The Melbourne and Sydney teams, totaling 14 staff, have continued to work jointly across the account for the past 12 months.
The expanded business will operate under the ‘Soda Communications’ brand, with Chriss Mannix (featured image, right) continuing to manage the Melbourne office and Dani Lombard (featured image, left) heading up the Sydney operations.
Mannix said: “Both agencies have successfully managed accounts across Australia, including overseas clients in the UK, USA, Spain and New Zealand.
“The partnership is about offering our clients, both current and prospective, even better value and more resources.
“We will still be able to deliver the flexible and transparent service of a small agency but with the resources of a national one: more brain power, flexible man power, and a highly experienced senior team that knows how to get the job done.”
Mannix continued: “Both agencies have always shared the common ethos of combining big-agency thinking with the creativity, flexibility and nimbleness provided in a boutique service.
“We’ve had a fantastic unofficial relationship for several years when either team has needed interstate support or additional resources, and it made sense to formalise our partnership moving forward.”
DLPR, based in Sydney’s Mosman, has built a strong reputation as a leader in the beauty and health segments, holding multi-year contracts with the likes of French skincare and haircare brands Avène and Klorane as well as global herbal tea phenomenon Pukka Herbs.
Lombard commented: “It’s been 12 years since I founded DLPR, and I’m excited for the next chapter in our story.
“Bringing our two companies under one banner allows us to combine our strengths and broaden our offering to clients, while continuing to do what we do best: deliver unbeatable results and return on investment to our clients.”
From a logistics stand point, both offices will continue to operate in much the same way, with no staff changes or relocation’s, and existing clients managed under their respective account managers and directors.
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]
Australian property site realestate.com.au has announced the extension of its partnership with the Sydney Swans for two further seasons. Lead image: Tom Harley, Owen Wilson and Tom McCartin realestate.com.au has partnered with the Swans since 2016 and has called the back of the club’s iconic guernsey home since becoming a major partner in 2020. This […]
Leading independent media agency, Avenue C, is thrilled to announce the appointment of Paula Lopes as Digital Director. Paula, a seasoned professional with over 17 years experience in the media industry, joins Avenue C from her role as Chief Operations Manager of KINESSO (merger of Reprise, Matterkind, and Kinesso specialities).
oOh!media brought together more than 260 of its sales, operations, commercial, marketing, finance and leadership teams last week for its national annual revenue and growth conference. Held over two days at the picturesque Rydges Resort in Hunter Valley, the event ‘Fusing people and performance’ focussed on how to build a high-performance mindset and how it […]