Walt Disney Co. is working with a financial adviser to evaluate a possible bid for Twitter Inc., according to a Bloomberg report.

Bloomberg reported that Disney is considering a bid, noting that the company both has deep enough pockets to potentially acquire the $20 billion social network, and the incentive to snap up a widely-used distribution channel.

Bloomberg quotes “people familiar with the matter”.

A union with Twitter would give Disney much larger exposure to the ad dollars that are increasingly flowing to social media sites, according Paul Sweeney, Bloomberg Intelligence analyst.