Walt Disney Co. is working with a financial adviser to evaluate a possible bid for Twitter Inc., according to a Bloomberg report.

Bloomberg reported that Disney is considering a bid, noting that the company both has deep enough pockets to potentially acquire the $20 billion social network, and the incentive to snap up a widely-used distribution channel.

Bloomberg quotes “people familiar with the matter”.

A union with Twitter would give Disney much larger exposure to the ad dollars that are increasingly flowing to social media sites, according Paul Sweeney, Bloomberg Intelligence analyst.

“Twitter may give them an opportunity to communicate directly with their customers in an increasingly fragmented media landscape,” Sweeney said.