Walt Disney Co. is working with a financial adviser to evaluate a possible bid for Twitter Inc., according to a Bloomberg report.
Bloomberg reported that Disney is considering a bid, noting that the company both has deep enough pockets to potentially acquire the $20 billion social network, and the incentive to snap up a widely-used distribution channel.
Bloomberg quotes “people familiar with the matter”.
A union with Twitter would give Disney much larger exposure to the ad dollars that are increasingly flowing to social media sites, according Paul Sweeney, Bloomberg Intelligence analyst.
“Twitter may give them an opportunity to communicate directly with their customers in an increasingly fragmented media landscape,” Sweeney said.
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]