Disaster! Consumers BORED By New Tech & Fearful About Privacy: Report

Disaster! Consumers BORED By New Tech & Fearful About Privacy: Report

A new report by international tech consulting firm Accenture has found that (“heaven forbid”!) consumers are increasingly bored by new technology and (“even worse”) might stop buying the stuff altogether!

The report surveyed more than 28,000 consumers from some 28 countries and found that not only is the latest tech wizardy boring the humble consumer (wearables coping a particular thrashing), there’s also great concerns surrounding things like security and privacy.

The results of the survey were published in a recent article on Business Insider which you can read here.

image.jpg

The chief findings of the survey found…

* Customers are bored by their smartphones! Less than half of all those surveyed said they planned to buy a new phone in 2016. And the main reason why? They believed their current model was as good as any new update that would hit the market.

* They’ve also lost interest in tablets and laptops. The survey found that only 13 per cent of respondents expected to update their devices in the coming 12 months. In 2013 the figure was 33 per cent.

* Interest in wearables and watches is on the wane. The survey found interest in this devices was low and had not improved on the results from 2014.

* Security and privacy remains a BIG issue. When asked why they had no plans to update their tech or buy into the ‘internet of things’ the number one reason was they saw no benefit in updating. However, the second biggest reason was that consumers felt it would expose them to privacy issues and having their personal details exposed.

image-1.jpg

In short the Business Insider article concludes: “The mobile revolution has mostly run its course, and everybody’s waiting for the next big thing to buy. The industry must do a better job coming up with new products that people want to buy, and explaining why they shouldn’t be afraid.”




Latest News

West Australian Ballet Unveils 2024 Season Themed ‘The Discovery’
  • Campaigns

West Australian Ballet Unveils 2024 Season Themed ‘The Discovery’

The ballet takes us away from the everyday – a feeling that inspired the theme for West Australian Ballet’s 2024 Season ‘The Discovery.’ In partnership with VML, West Australian Ballet worked with renowned photographer Jason Capobianco to bring the sensation of the 2024 theme to life. ‘The Discovery’ concept explores how ballet takes audiences someplace […]

Icon Agency Empowers Victorian Students With UX Design Principles
  • Marketing

Icon Agency Empowers Victorian Students With UX Design Principles

Icon Agency’s Digital UX design team has partnered with Visual Communication Victoria (VCV) to provide an enriching presentation for secondary school students across Victoria. The session aimed to teach students UX design principles with a human-centred approach. Tailored for VCE Visual Communication Design students as part of their Unit 3 curriculum, the presentation focused on […]

Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking
  • Marketing

Tracksuit Secures $20.5M To Fuel The Future Of Brand Tracking

Tracksuit has announced it has raised $20.5 million AUD in Series A funding, led by Silicon Valley-based firms Altos Ventures and Footwork. Lead Image: Matt Herbert & Connor Archbold The funding marks the company’s second external investment, reaching a staggering valuation of $142.9 million AUD and achieving $9.5 million ARR in just under three years. […]

She Creates Unveils Dynamic New Approach for 2024
  • Marketing

She Creates Unveils Dynamic New Approach for 2024

She Creates has revealed its plans for 2024 with a new committee and revamped structure to support women in the creative industry. Lead image: Amy Lambert & Elise Rundell She Creates is a volunteer-run, not-for-profit organisation dedicated to inspiring, promoting and representing women in the creative communications industry of Adelaide. “As we start this new […]

Credit Union SA Partners With Local Agency, KWPX, To Say “We CU SA”
  • Campaigns

Credit Union SA Partners With Local Agency, KWPX, To Say “We CU SA”

Credit Union SA has partnered with a local South Australian integrated agency, kwpx, on a new brand campaign, ‘We CU SA,’ that highlights their love for the state. The recently launched large-scale brand campaign showcases Credit Union SA as one of the last remaining credit unions solely focused on South Australian members. The campaign captures […]

Three Major Wins For Atomic 212°
  • Advertising

Three Major Wins For Atomic 212°

Atomic 212° has continued its 2023 winning streak into the new year with the announcement of three new clients: VetPartners, Adyen and UKG. Lead image: Claire Fenner VetPartners is Australasia’s leading veterinary practice management company, with a community of 4,500 people in more than 250 practices plus training centres, a vet nurse training school and […]

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns
  • B&T Exclusive

Chloe Hooper Talks MOOD x Mental Health Record Attempt For Cannes In Cairns

Cannes in Cairns revellers at the ready, we’ve got the low down on the MOOD x Mental Health First Aid Course taking place at this year’s Cannes in Cairns. The industry-first course will see attendees certified as mental health first aiders, to help colleagues manage their mental health. Chloe Hooper, the founder of Bare Feat […]

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations
  • Media

Avid Collective Nabs Niki Jones From Junkee Media As New Head Of Enablement & Operations

Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]