Digital Marketing Agency ITCC Acquires Loud Days

Digital Marketing Agency ITCC Acquires Loud Days
B&T Magazine
Edited by B&T Magazine

ITCC has acquired the digital media and marketing agency Loud Days only twelve months after it relaunched on the Aussie digital media scene.

The ITCC Group and Loud Days portfolio will now cover many sectors including retail and lifestyle brands, health and aged care, and energy and infrastructure.

The portfolio includes many corporate and ASX-listed businesses such as ALS Global, ACCIONA, Amplifon Australia, Mayfield Lighting and Zenitas Healthcare.

ITCC’s group of agencies, which includes app development agency Appmart, will see clients benefit from a deeper level of digital marketing, media, and development expertise.

This will allow ITCC to meet increasing demands for end-to-end marketing and development solutions.

ITCC Group co-founder and director Kunal Vyas (featured image, right) says the acquisition is both strategic and creative: “Loud Day’s integrated approach to media aligns with ITCC’s philosophy of creating valuable digital experiences.

“We’re looking forward to blending data with strategy to ensure measurable outcomes are achieved for all of our clients. We are excited to have them join the family.”

ITCC Group co-founder and chief executive officer Praharsh Parikh (featured image, left) said that: “We are thrilled to welcome Loud Days to the ITCC family.

“COVID-19 has forced businesses to be selective with resources – the consolidation of services across marketing, media, IT and development is key to our group’s value proposition moving forward.

“We saw this acquisition as a key opportunity to offer the market a true end-to-end digital solution.”

The new team will be led by group general manager Matthew Fagan who plans on increasing scale and growth for clients.

“I’m looking forward to further scaling our clients’ businesses by leveraging the expertise of the broader team and resources,” said Fagan.

Loud Days launched in 2011 and has been responsible for digital marketing strategy and media for brands including ACCIONA Australia, Amplifon Australia, Claro Healthcare, AFL Women’s and Cricket Australia.

ITCC launched in 2013 and is a leading provider of technology solutions including mobile apps, augmented reality and blockchain development.

The company operates in multiple countries and plans to expand internationally in the near future.

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