Every week Naked Communications' Andrew Reeves scours the web for all things digital, quirky and innovative and presents it in bite-sized portions.
Can You Feel It?
Touch Room is an iOS app developed by GSP Beta Labs and it is designed to connect loved ones separated by distance. The concept echoes other social channels like chat forums by allowing users to create ‘rooms’ that they can then invite others into. Instead of words or pictures though participants interact with one another by touch, which is indicated by where their fingertips fall on their phones screen. When two users fingertips overlap the phone responds. Check it out here
An Interesting Way To Highlight Forward Thinking
The Daily Future is an initiative of UK based charity Nesta and is a clever and nicely executed mish mash of strategy game and political messaging. Each week the Daily Future publishes a hot topic from the future and asks community members to vote on a position. Adding another layer of interest, they are then asked to play out a game of logic in order to secure their topical position at that geo-location.
Confusing Drink Supplement Makes Great Interactive Video
MiO Sport, a little squirt bottle of blue liquid, has created a made-for-web commercial that includes at least six progressively more abstract and amusing embedded videos to enjoy. Good fun. See it here
Read Like A Super Human
Read Quick is an application designed to help people read quicker. The premise is simple: a super clean interface that represents your saved articles and long form reading sources – all displayed a single word at a time. With practice your ability to comprehend this stream of copy will rise to freakish levels (+450WPR) and enable you to impress people at dinner parties with your superior knowledge on everything.
Go Ahead – Make My Day
Artist David Bowen is a little bit obsessed with flies. From creating swarms to getting them tweeting, they feature in many of his more obscure experimental and kinetic works. This piece, a fly swatter gone ballistic, sets up a robotic grip armed with a revolver that is able to target and track individual flies in a room via a video camera target finder. So, when an unsuspecting fly hits the cross hairs long enough for the robot to react – boom!
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Social Indigenous Enterprise We Are Warriors (WAW), supported by creative innovation studio R/GA Australia, has been selected to produce the City of Sydney’s New Year’s Eve Calling Country live performance as part of the 9pm firework show. Lead image L-R: WAW co-founders Ben Miles & Nooky. The performance will feature a special Welcome to Country […]
Toyota Australia and HCLTech have upgraded their partnerships with Cricket Australia (CA) to include displaying their global brands on the iconic Australian playing shirts. Toyota will be the men’s front-of-shirt partner and appear on the sleeve of the men’s and women’s playing shirts, while HCLTech will remain on the sleeve of the men’s playing shirt […]
With just over 24 hours to go until the world premiere of Addy Lala and the Mood Tea Thieves, limited tickets are still available for the pantomime, which will run for one night only at the Everest Theatre in Sydney’s Seymour Centre on December 5th. All in the industry are encouraged to come along to […]
2045, a Melbourne-based creative agency founded by Tim Evans and Nick Auditore has just launched. The agency takes its name from the year futurist Ray Kurzweil predicted organic and artificial intelligence would converge. Lead Image: 2045 Team Evans was formerly a Partner and Executive Strategy Director at DT (now AKQA), before co-founding B.B.E in 2015. […]
The National Breast Cancer Foundation has been announced as the Charity Partner for Sydney New Year’s Eve. The Australian not-for-profit organisation is represented by the pink ribbon and raises money to fund world-class research towards its vision of zero deaths from breast cancer. Research that saves lives through a better understanding of how to prevent […]
This holiday season, Emporium Melbourne has announced its festive creative campaign that celebrates and encourages the Melbourne community to embrace their personal ‘untraditional traditions’ – the unique traditions that make Christmas truly special for them, and their family. The campaign’s tagline, “Every tradition starts somewhere”, reflects Emporium’s commitment to embracing, inspiring and applauding diverse traditions […]
Reddit has announced updates to its new ads placement with Carousel Ads and Product Ads. These new units, placed in the heart of Reddit discussions, provide an even more dynamic and compelling way for advertisers to scale to relevant audiences, deliver deeper value to users, and drive stronger, full-funnel performance among the hundreds of thousands […]
Automotive Network Drive has announced its 2024 upfronts, its biggest in more than a decade, with a suite of more than 12 new products that underpin its vision to be the number one automotive network in Australia. Now in its 27th year and with a monthly audience of 2.45 million, Drive is leveraging its reputation […]