Real Life Mario Kart
An engineering marvel has been made: real life Mario Kart. Developed by a bunch of nerds in Texas for their YouTube channel, the feat is enabled by decking out real-life go-karts with on-board computers that control the kart’s acceleration, steering and brakes activated by RFID tags. Drive over a “power up” section on the course and the RFID chip might (for example) tell competitor karts to slow down and yours to speed up. If that wasn’t enough, they’re also fitted out with mushroom launching pneumatic cannons. To see the video click here.
Samsung Shoot Interrupted by Bear
An incredible video has surfaced that shows a wild grizzly bear interrupting the filming of a Samsung washing machine ad on location in B.C. Racking up 750,000 plays in under a week, many have called the video a hoax. Either way, it’s likely to do better than whatever they were shooting. Definitely a must watch.
Agency Lands Client by Way of LinkedIn Bomb
A Kentucky agency has landed a new client by a novel, yet potentially suicidal practice they’ve dubbed a “LinkedIn Bomb”. Targeting two senior marketers of A & W restaurants, the agency had all staff press send on a personalised welcome message they had written to the marketers at the same time. Fortune favours the brave. For more click here.
Help, I Have the Flu
We all like to lay blame on people who we think have given us the flu. Now, thanks to “Health Remedies”, there’s an app to help substantiate our allegations. Called “Help, I Have the Flu” the Facebook app scans your friends’ Facebook feeds in search of ‘run down’ keywords and suspicious high-risk behaviour such as late night posting and partying. It’ll then give you a list of the most likely culprits to either lay blame or avoid.
McDonalds “TrackMyMaccas” App
In an effort to help convince the Australian public that their food is ‘real’, McDonalds Australia has launched TrackMyMaccas, an app that tells you exactly where the ingredients came from in the burger you’re eating. First the app uses image recognition technology to identify what burger you’re eating. Then, it matches your phone’s GPS coordinates and time stamp against their supply chain data to deliver real time information about the farms where the burger’s ingredients have come from. To top it off, they deliver the information in 3D animated, augmented reality right beside your burger. For more on this app click here.
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me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]
MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]
New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]
Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]
Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]
ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]
Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]
For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue. From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]
Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]
Here is EVERYTHING you need to know about contextual advertising bar the curling wand and the hot pink leg warmers.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]