The former head of consumer at TBWA’s FleishmanHillard, Stuart Terry, has announced the launch of a new PR and content agency, We Are Different.

The independent PR shop offers big agency creative thinking that drives real business impact, without the big agency cost or bureaucracy.

We Are Different’s founder and director, Stuart Terry (featured image) said: “Consumers are expecting more from brands and clients are expecting more from their PR agency.

“We put Different in our name to hold ourselves accountable.

“It’s our commitment to never rest on our laurels – to always push brands forward and achieve the best result for our clients and our people.”

“Different offers an agile PR model that’s suited to today’s changing media landscape and client needs.

“By focusing on what a brand and its team can do differently, the Sydney-based agency promises to deliver world-class creative work with measurement linked to business outcomes.

Terry added: “Clients are coming to us because they want a more efficient creative process, a more agile way of working, or a more impactful pricing model.

“Already the response has been really strong.”

Different launches with two clients, a team of PR specialists, as well as planning, creative and content resources from day one.

Different has won the Australian and New Zealand PR account for Acast, the world’s largest podcast company.

The agency will manage Acast’s consumer and trade PR, as well as creative campaigns, influencer and event work.

Acast AUNZ managing director, Henrik Isaksson said: “Different wowed us with their fresh approach and creative thinking.

“We’re excited by the agency partnership and its potential to drive significant growth for our business.”

Different is also working with Synaco Global, a multi-billion dollar global recruitment business with offices in 16 countries worldwide.

The agency will lead the brand’s integrated campaigns across PR, social and digital channels.

Synaco Global marketing lead, Lia Perre commented: “Different surpassed expectations by injecting emotion and creativity into a category that’s synonymous with emotionless, sales-driven tactics.

“We’re confident the agency’s brand-first approach will help build awareness and generate new client leads.”