B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Dietlicious Launches New Campaign ‘At Least Your Diet Is Delicious’
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Dietlicious Launches New Campaign ‘At Least Your Diet Is Delicious’
Campaigns

Dietlicious Launches New Campaign ‘At Least Your Diet Is Delicious’

Staff Writers
Published on: 15th April 2019 at 1:05 PM
Staff Writers
Share
2 Min Read
SHARE

Healthy meal service, Dietlicious has launched a new brand platform created by full-service agency, ScienceFiction.

‘At Least Your Diet is Delicious’ focuses on reaching a wider audience beyond the fitness niche that many other health and wellness brands focus exclusively on.

ScienceFiction creative partner, Alex Davidson said: “Health-conscious individuals aren’t limited to gym-junkies and paleo-peeps.

“In fact, there’s a mass market out there of people who are genuinely concerned about their health and wellbeing.

“It just isn’t a daily obsession for them.”

Dietlicious MD, Janel Horton said: “With our gourmet range of healthy prepared meals you can look forward to each day knowing that no matter what happens (or doesn’t), at least your diet is delicious.”

ScienceFiction creative partner, Matt Arbon said the campaign is all about having a laugh at the excuses we all make: “We’re reminding people that being a little healthier actually isn’t as hard as it seems and doesn’t have to be taken so seriously.

We think this is something more people would be open to buying in to.”

Dietlicious head of digital, Nicole Kennelly said: “We are all about healthy, real ingredients and convenience with flavour, but we also love to enjoy life’s journey with the occasional Shiraz.

“This campaign shows the humour in our realistic healthy lifestyles and that being healthy doesn’t have to be all or nothing.”

The new brand platform launches with a digital campaign and more activity to follow
throughout the year.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ScienceFiction
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?