Italian youth fashion label Diesel is famous for its ad campaigns that are often more eccentric than some of its clothes, and its new Christmas 2017 spot wonderfully fits the bonkers mould.

The campaign takes aim at ugly Christmas sweaters (arguably more popular in chilly Europe than they are here in Australia) and features Diesel’s own artistic director Nicola Formichetti who rants his disgust at any staffer could wearing one of the hideous jumpers.

The ad, titled “Say No to Uncool Wool”, is the work of creative agency Publicis Italy and ultimately enlists the best thing possible to say no to ugly wool – a sheep modelling Diesel’s classic leather jackets and denim jeans.

It’s all a wonderful, chaotic piss-take of the fashion industry and you can check out the madness below: