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Reading: Diesel Enlists A Sheep To Model New Range For Nutty Christmas Spot
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B&T > Campaigns > Diesel Enlists A Sheep To Model New Range For Nutty Christmas Spot
Campaigns

Diesel Enlists A Sheep To Model New Range For Nutty Christmas Spot

Staff Writers
Published on: 14th November 2017 at 7:15 AM
Staff Writers
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Italian youth fashion label Diesel is famous for its ad campaigns that are often more eccentric than some of its clothes, and its new Christmas 2017 spot wonderfully fits the bonkers mould.

The campaign takes aim at ugly Christmas sweaters (arguably more popular in chilly Europe than they are here in Australia) and features Diesel’s own artistic director Nicola Formichetti who rants his disgust at any staffer could wearing one of the hideous jumpers.

The ad, titled “Say No to Uncool Wool”, is the work of creative agency Publicis Italy and ultimately enlists the best thing possible to say no to ugly wool – a sheep modelling Diesel’s classic leather jackets and denim jeans.

It’s all a wonderful, chaotic piss-take of the fashion industry and you can check out the madness below:

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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