Diesel Enlists A Sheep To Model New Range For Nutty Christmas Spot

Diesel Enlists A Sheep To Model New Range For Nutty Christmas Spot

Italian youth fashion label Diesel is famous for its ad campaigns that are often more eccentric than some of its clothes, and its new Christmas 2017 spot wonderfully fits the bonkers mould.

The campaign takes aim at ugly Christmas sweaters (arguably more popular in chilly Europe than they are here in Australia) and features Diesel’s own artistic director Nicola Formichetti who rants his disgust at any staffer could wearing one of the hideous jumpers.

The ad, titled “Say No to Uncool Wool”, is the work of creative agency Publicis Italy and ultimately enlists the best thing possible to say no to ugly wool – a sheep modelling Diesel’s classic leather jackets and denim jeans.

It’s all a wonderful, chaotic piss-take of the fashion industry and you can check out the madness below:




Please login with linkedin to comment

Christmas campaigns Diesel

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]