Designers Reimagine The Subway Logo Amid Rebrand Rumours

  • CB1
  • Web
  • 8
  • 7
  • 6
  • 5
  • 4
  • 3
  • 2
1 / 9
SHARE
THIS



Sandwich chain Subway is reportedly set to begin a large brand overhaul mid-2016, and so to save Subway thousands of dollars in logo design, DesignCrowd put a brief out to its hoard of designers to have a crack at re-imagining what a logo could look like.

At the end of August, after news emerged long-time Subway spokesperson Jared Fogle was involved in underage sexual acts, the New York Post reported the food chain was having a major facelift, the first in seven years.

The facelift, reports the New York Post, was due to slumping sales, with the hope a rebrand could boost sales of the sandwiches.

Design crowdsourcing site DesignCrowd pulled in a heap of potential logos the brand could opt for.

The brief stated:

  • Your design should reflect Subway’s desire to modernise its look and offering and consumers.
  • Design submissions that refer to recent controversy in the media will be eliminated.
  • Produce original designs that show creative thinking and fit the brief to bring the brand into the 21st Century.

Check out some of our favourites in the gallery above.

 

 

Please login with linkedin to comment

Advertising Standards Bureau Clay Shirky PriceWaterhouseCoopers Roadshow Entertainment

Latest News

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
  • Advertising
  • Marketing
  • Media

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity

Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]

Aimee Buchanan Lands GroupM CEO Job
  • Media

Aimee Buchanan Lands GroupM CEO Job

Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]