Designers Reimagine The Subway Logo Amid Rebrand Rumours
Sandwich chain Subway is reportedly set to begin a large brand overhaul mid-2016, and so to save Subway thousands of dollars in logo design, DesignCrowd put a brief out to its hoard of designers to have a crack at re-imagining what a logo could look like.
At the end of August, after news emerged long-time Subway spokesperson Jared Fogle was involved in underage sexual acts, the New York Post reported the food chain was having a major facelift, the first in seven years.
The facelift, reports the New York Post, was due to slumping sales, with the hope a rebrand could boost sales of the sandwiches.
Design crowdsourcing site DesignCrowd pulled in a heap of potential logos the brand could opt for.
The brief stated:
- Your design should reflect Subway’s desire to modernise its look and offering and consumers.
- Design submissions that refer to recent controversy in the media will be eliminated.
- Produce original designs that show creative thinking and fit the brief to bring the brand into the 21st Century.
Check out some of our favourites in the gallery above.
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