Dentsu’s iProspect Repositions Globally As A Full-Service Media Agency

dentsu international officially launched the new iProspect around the world as a digital-first end-to-end media agency.

dentsu said its iProspect teams, in partnership with over 90 other markets, will collectively define a new era in media and be the first agency to offer performance-driven brand building at a global scale.

As part of the launch, the new agency’s global proposition was revealed: iProspect is an agency born at the intersection, where the science of performance marketing and the art of brand building come together. This unrivalled perspective, grounded in deep digital specialism, enables it to optimise in real-time and with precision, in order to accelerate brand growth, in the short and long term.

Through the belief in this proposition, iProspect has adopted the “Brands Accelerated” tagline to sit beneath a reimagined logo within a new, bold and accessible brand identity and website.

Amanda Morrissey (main photo), global president, iProspect said, “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today.

“In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future.

“Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency yet having the insight to locally adapt for their unique client, consumer and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose,” Morrissey said.

L-R: Ken Lam, Sam Cousins, Oliver Rapson, Tess Eastcott, Marcelle Gomez

The Australian business is run by Oliver Rapson, chief executive oOfficer, and supported by a national leadership team including:

Sam Cousins, national head of strategy and planning
Ken Lam, national head of investment
Tess Eastcott, general manager, Melbourne
Marcelle Gomez, general manager, Sydney
Christ Ernst, managing director, Brisbane.

Oliver Rapson, CEO of iProspect Australia, added: “This is a truly unique and exciting time for the iProspect business. Last year, we bolstered our offering in Australia by adding specialist capabilities into the team to help clients leverage a full end-to-end experience, underpinned by digital DNA.

“We’re now taking the business one step further by layering in unparalleled capability across all marketing channels and a new approach to how we partner with clients. This will open a wealth of opportunity – for us globally, our people, and our clients.

“Increasingly, we’re seeing growth live at the intersection of culture, tech, data, content and commerce, which is a space not many agencies can play in right now. As a global business, this is how we’re accelerating the brands we work with, and we can’t wait to get started,” said Rapson.

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