B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Deloitte Digital Wins Round Four Of Siren Awards With Sea Shanty Ad
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Deloitte Digital Wins Round Four Of Siren Awards With Sea Shanty Ad
Advertising

Deloitte Digital Wins Round Four Of Siren Awards With Sea Shanty Ad

Staff Writers
Published on: 19th January 2022 at 10:04 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

Deloitte Digital Australia creatives, Matt Lawson and Charles Baylis, have taken out Round 4 of the Siren Awards for their 90 second sea shanty advertisement.

The ad, “Deloitte Touche Tohmatsu LLC” for Suzuki Vitara showed a new twist on the traditional seaman singalongs, by mixing it with modern-day love songs.

Sung in the tradition of a sea shanty by band The Longest Johns, the energetic ‘belt-bucklin’ number tells the epic journey of a man driving in his Suzuki Vitara to buy almond milk for his sweetheart.

Give it a spin below and see for yourself.

https://www.bandt.com.au/information/uploads/2022/01/Craft-Single-winner-audio-Deloitte-Touche-Tohmatsu-LLC.mp3

The ad is part of an integrated campaign, along with Land Shanties a seven-song concept album available to stream on music platforms.

Creatives, Matt Lawson (featured image, right) and Charles Baylis (left), said the ad was unique because they “used an aquatic audio strategy that hadn’t been used in hundreds of years to sell land-based automobiles.” 

“Sea Shanties were sung to make arduous, deadly and boring voyages more fun, so, imagine what they can do for fun voyages!” 

“A Love Song to the Internet” celebrates the unexpected wormholes the internet leads its users down. 

The modern-day love song was created by Jared Wicker, Elaine Li, Ralph van Dijk, and Andy Hopkins from Howatson+Company/Eardrum for carbon neutral internet provider, Belong.

They were winners in the campaign and audio innovation categories and achieved a highly commended in the single ad category.

CRA, chief executive officer Joan Warner said the Round 4 category winners demonstrated the power of audio in engaging target audiences. 

“The songs have supported the brands to make an emotional connection with their audiences in a uniquely creative way,” she said.

Winning entries from each round are entered into the 2022 Gold Siren Awards, with the winner to be announced in May 2022.

Round 5 of the 2022 Siren Awards is now open, with entries closing on February 8, 2022.

 

 

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: deloitte digital australia, Siren Awards
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Australia Nabs Silver Marketing, Bronze Digital Young Lions Trophies
20/06/2025
Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?