Having snared the account in November, Deloitte Digital has unveiled its first work for car brand Suzuki.
Called “For Fun’s Sake” the campaign is part of a major market repositioning for the brand, while it also represents consultancies continued move into the traditional creative space.
The rebrand will be visible via a through–the-line campaign spanning TV, print, online and outdoor. More campaigns will follow promoting Suzuki’s range, including the newly released smash hit Jimny SUV. A public relations campaign will complement the marketing and customer service investments.
Commenting on the ad, Deloitte Digital’s chief creative officer Matt Lawson said: “Suzuki’s are fun. Full stop. Actually, exclamation mark! And they should be rewarded handsomely for this frivolity.”