Having snared the account in November, Deloitte Digital has unveiled its first work for car brand Suzuki.
Called “For Fun’s Sake” the campaign is part of a major market repositioning for the brand, while it also represents consultancies continued move into the traditional creative space.
The rebrand will be visible via a through–the-line campaign spanning TV, print, online and outdoor. More campaigns will follow promoting Suzuki’s range, including the newly released smash hit Jimny SUV. A public relations campaign will complement the marketing and customer service investments.
Commenting on the ad, Deloitte Digital’s chief creative officer Matt Lawson said: “Suzuki’s are fun. Full stop. Actually, exclamation mark! And they should be rewarded handsomely for this frivolity.”
“The last 12 months have been a breakthrough period for Deloitte, with the Australian business winning two Cannes Lions, Grand Prix for Australian Digital Idea of the year at the AMYs, a Clio and multiple Spikes including Innovation for clients inlcuding The Great Barrier Reef Foundation, Prince of Wales Hospital Spinal Unit and ANZ. Deloitte Digital’s creative team in Australia now includes over 50 creative professionals working across Brand, Campaigns, Spatial, Storytelling, Immersive, Motion and Creative Design.”