Having snared the account in November, Deloitte Digital has unveiled its first work for car brand Suzuki.
Called “For Fun’s Sake” the campaign is part of a major market repositioning for the brand, while it also represents consultancies continued move into the traditional creative space.
The rebrand will be visible via a through–the-line campaign spanning TV, print, online and outdoor. More campaigns will follow promoting Suzuki’s range, including the newly released smash hit Jimny SUV. A public relations campaign will complement the marketing and customer service investments.
Commenting on the ad, Deloitte Digital’s chief creative officer Matt Lawson said: “Suzuki’s are fun. Full stop. Actually, exclamation mark! And they should be rewarded handsomely for this frivolity.”
“The last 12 months have been a breakthrough period for Deloitte, with the Australian business winning two Cannes Lions, Grand Prix for Australian Digital Idea of the year at the AMYs, a Clio and multiple Spikes including Innovation for clients inlcuding The Great Barrier Reef Foundation, Prince of Wales Hospital Spinal Unit and ANZ. Deloitte Digital’s creative team in Australia now includes over 50 creative professionals working across Brand, Campaigns, Spatial, Storytelling, Immersive, Motion and Creative Design.”
Liz Cambage, Australian basketball star, has taken to social media to criticise a lack of racial diversity in recent Australian Olympic Committee photoshoots, indicating she may boycott the Tokyo games. Cambage is a member of the Australian Opals basketball team, and has played in a number of elite leagues including the WNBL, where she played […]
Massachusetts state attorney Maura Healey has sued Publicis Health, a subsidiary of Publicis Groupe SA, over allegations of deceptive marketing. Healey argued that Publicis Health used unfair, deceptive marketing tactics to sell a powerful, addictive prescription painkiller called OxyContin on behalf of Purdue Pharma. According to the suit, “dangerous opioid drugs continue to kill hundreds […]
B&T’s Research Agency Of The Year, strategic insights consultancy Nature, was a big winner at the Research Society Awards last night, taking home four prestigious honours. Nature won the Research Effectiveness Award for Technology and Innovation for its work for Don KRC; Managing Partner Chris Crook (main photo) was accepted into the Research Society’s Fellowship; […]
Australasia’s leading independent creative company, Special Group, has been named the world’s best Creative and Independent Agency of the Year by one of the world’s most prestigious advertising titles – the United Kingdom’s Campaign. Special Group – which has offices in Sydney, Melbourne, Auckland and Los Angeles – was named Global Agency of the Year […]
The winners of Fast Company’s 2021 World Changing Ideas Awards have just been announced, honoring the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality. Losing Lena by Clemenger BBDO Sydney was a finalist in […]
Adland's future was on display at yesterday's Young Lions. Sadly, the B&T's editor's plumbers crack was also on display.
A highlight of Australia’s creative calendar, The Design Conference celebrates its 10th conference with a cracking line-up of 20+ speakers when it returns to Brisbane Powerhouse from Wednesday 16 – Friday 18 June 2021. Over the last ten years, The Design Conference has evolved into one of the world’s premier professional development opportunities at the […]
Sydney-based design studio Universal Favourite launched a new branding for US beauty brand Youthforia, whose mission is to make makeup more playful. To appeal to a Gen Z market bored by the minimal aesthetic approach adopted by most beauty brands, Universal Favourite created a maximalist identity. The result is purposefully messy, uncurated, raw.
APRA AMCOS, a music rights management organisation for Australian and New Zealand songwriters and music publishers, has engaged Klarrio to help modernise its IT architecture and accelerate its digital transformation journey. Klarrio, a systems integrator specialising in real-time data streaming and customised IT architecture modernisation, is helping APRA AMCOS migrate from an on-premise, single-threaded processing […]