Deliveroo has put some real taste into its latest outdoor activation, unveiling a billboard made up of 2000 actual hamburgers.

The stunt for the food delivery service was unveiled in the trendy London suburb of Shoreditch and was part of the brand’s “Eat More Amazing” campaign.

Deliveroo said it wanted the activation to allow its customers to interact with the brand and “giving them great food feels like a really important part of that strategy”. Not to mention a free burger to happy passersby. Check out the activation for yourself in the video below: