Delicious Unveils Expansion Plans As The Brand Celebrates 20 Years!
Australian premium food and lifestyle brand delicious is celebrating its 20th anniversary with the announcement of an expanded network of consumer offerings and the release of a special collector’s edition.
Delicious has unveiled significant brand extensions including a new baking range that will be available exclusively through Woolworths stores nationally; the delicious. Drinks x Qantas Wine collaboration; and a brand new digital video program hosted by Darren Robertson.
- Delicious. Baking Range – a baking range co-created with Healthy Generation which will be exclusively available in Woolworths stores nationally from 25 October.
- Make it delicious – a brand new digital video program, Make it delicious., hosted by chef and co-owner of Three Blue Ducks, Darren Robertson that helps viewers increase their expertise in the kitchen by creating at-home versions of Australia’s best restaurant dishes.
- Delicious. Drinks X Qantas Wine – Consumers can choose from a selection of quality cases or a wine subscription that suits both their palates and pockets.
On the magazine side of things, the November issue of delicious is out today and is a 20 years’ collector’s edition with content and collaboration from some of the food industry’s best talent.
The birthday-themed issue features a special retrospective that highlights achievements, behind-the-scenes secrets and a shout out for some of the delicious. audiences’ most loved moments.
News Corp Australia’s editorial director of premium food and travel, Kerrie McCallum, said: “We felt it was important to bring as much joy to this issue as possible because we all need it! Birthdays should feel even more special during times like these.
“The delicious team managed to bake up a storm and tested, poured, mixed and developed innovative ways to shoot (at home) to bring this milestone issue to our audience without compromise.
“A delicious. baking range, conceived in the first lockdown and finished in the next with our partners Healthy Generation, launches just in time for our 20th birthday.
“What better time to eat cake! Our four beautiful products, with more to come, are on shelves exclusively in Woolworths nationally, and we think they are a great option when time is of the essence.
“We are expanding our highly successful video offering with a new digital video program hosted by Darren Robertson. We currently receive more than seven million video views^ a month across our social channels and engagement in this space continues to grow. And we’ve collaborated with Qantas Wine to deliver premium Australian wine to consumers.
“I’m also pleased to announce that after seven years in the chair, I’m handing over the reins of editor-in-chief to my colleague Samantha Jones. Sam has been the editor of delicious. for six years, and knows the brand inside out. The magazine is in great hands with Sam.
“There is much to celebrate this month, and like the finest, most sparkling Champagne, delicious. only gets better with age. We can’t wait for you to see what we have in store next!”
News Corp Australia’s managing director of food and travel, Fiona Nilsson, said: “Over the last 20 years delicious. has consistently led the premium food lifestyle market.
“The brand has done this through constant evolution and highly successful expansions that deliver to consumer needs identified by our unparalleled data and insights.
“Now, to celebrate our 20th birthday we are expanding the delicious. proposition even further with the announcement of these exciting consumer offerings.”
To celebrate the anniversary, delicious will also launch Club 20 – giving consumers the chance to win 20 covetable experiences and prizes that make up a $70,000 prize pool.
Everything from personalised food and travel experiences, chef masterclasses, kitchen appliances, to the most beautiful tableware for their next dinner party is up for grabs.
Latest News
Microsoft Says Cannes In Cairns Is Worth Its Salt
Cannes in Cairns, presented by Pinterest, is thrilled to announce that none other than Microsoft will be hosting an offsite networking lunch at Cairns’ stunning Salt House restaurant on Thursday the 3rd of February as part of the event’s packed agenda. As a silver partner to the event, Microsoft (who, we’re sure you’ll agree needs […]
DesignCrowd Registers One Million Global Users
Creative design marketplace, DesignCrowd, has announced reaching the milestone of one million registered designers on its global platform. The Aussie crowdsourcing start-up currently has a 1,004,000-strong freelance designer network, which has grossed over $A62 million since the company’s 2008 launch. The network have completed over 26 million graphic, logo and web designs for both small […]
The Chiefs & Optus Renew Gaming Partnership
The Chiefs and Optus today announce a partnership extension that will see the brands continue to collaborate around gaming content in Australia for a further 12 months. The news follows a successful 12-month partnership, including members of The Chiefs featuring in Optus’ Gamer Plan launch supporting the development of Optus’ Streaming Booth. Much of the […]
Wunderman Thompson Promotes Melanie Wiese To National Chief Strategy Officer, As Angela Morris Departs
Wunderman Thompson promotes Melanie Wiese to national strategy role. Has also joined staff Christmas party committee.
Digital Travel Ad Impressions Up 40% Reports Nielsen Ad Intel
During the month of October, $A8.5 million was spent in digital travel advertising and digital impressions were up almost 40 per cent from September, according to the Nielsen Ad Intel report. The report found that the top advertisers amongst cruise lines from October in order are Emerald Cruises, Oceania Cruises, and Royal Caribbean. Amongst the […]
CBM Australia Promotes Disability Rights In New Video Campaign
It's International Day of People with a Disability. Not that you shouldn't be kind the other 364 days a year.
The Bachelorette Is Over But It’s Still Making Headlines
Think a B&T journalist has an unhealthy addiction to Bachelorette articles? Confirm it & her need for counselling here.
“It Makes Perfect Sense!” iHeartRadio Launches 24 Hour Kyle & Jackie O Station!
You can now listen to Kyle & Jackie O 24-hours a day. You could also listen to a leaf blower, car alarm or yapping dog.
Winners Of The PR Industry’s Golden Target Awards Announced
Without a hint of irony, the winners of the PR industry's awards arrived via this embargoed press release last night.
TikTok Launches A Refreshed Online Transparency Centre
TikTok launches online transparency centre! Confirming transformation from kids plaything to proper marketing plaything.
2021 WARC Effective 100: Aussie & Kiwi Agencies Hold Their Own
This study isn't just a confirmation of Aussie agencies, rather it's a big 'try harder' for Turkmenistan & Mogadishu.
Rebel Wilson Channels Cast Away In Global Campaign For Tourism Fiji Via Saatchi & Saatchi NZ
Rebel proves she's got the Midas touch in this fun work for Fiji. Well, if you exclude Cats and Absolutely Fabulous.
Thursday TV Wrap: Seven’s The Chase Wins The Night In Entertainment
Sadly, this will be B&T's final TV wrap for 2021. But we promise even more gaffes, blunders and retractions in 2022.
IAS Enhances Context Control For Advertisers And Publishers
Integral Ad Science (IAS) announced the expansion of its context control solution for advertisers and publishers globally to give customers more control over the context of digital ad placements. IAS CEO, Lisa Utzschneider (featured image), gave insight into the enhancement, saying: “We first launched context control to help our customers transform their targeting strategies, and […]
Revealed: The Most Expensive & Time Consuming TV Chef’s Christmas Recipes
Typically, B&T won't have a bad word said about Nigella. However, we are reneging on that reader promise here.
Where Did All The Rainbow Flags Go?
This adlander muses over brands ditching the rainbow flag. Or, has it merely been usurped by the fossil fuel flag?
WARC: Global Ad Spends To Hit $US1 Trillion By 2025, Half Of It To Come From Alphabet, Meta & Amazon
Study finds global ad business to be worth $US1 trillion by 2025. Not that'll stop Wil Anderson from shitcanning it.
Brandcast Wrap: Top Insights & Tips For Success In 2022
Look, it's top insights and tips for success in 2022! Unless the brain's already switched to Christmas 'flight mode'.
PubMatic Appoints Peter Barry To Vice President Of Addressability
PubMatic's Peter Barry boldly declares "left is best" in daring press photo following recent promotion.
The Hallway Launches Performance Marketing Division, Appoints Chris Murphy As GM
The Hallway proves the addition of the word "performance" in anything takes the ordinary to the slightly less ordinary.
Andy Lee, Aaron Finch & Callum Ferguson Join Triple M’s Cricket Commentary Line Up
Andy Lee set to add some laughs to this year's Ashes. As if the behaviour of the players wasn't already funny enough.
Carnival Cruise Lines Want Aussies To Find Their “Fun Type’ This Summer
A little nervous about cruising again post COVID? Nothing the all-you-can-drink drinks package won't fix.
SMI Data: Ad Spends Up 2.7% In October
Study finds adland's put the COVID travails behind it. Although you'd still be nervous at a nudist retreat or sauna.
Unruly Launches Content Level Targeting That Enhances Publishers’ CTV and Video Inventory
Programmatic video advertising platform Unruly has introduced content level targeting that standardises attributes across genre and rating segments enabling scaled buying on premium video content. Today Unruly announced the introduction of its content level inventory that segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. The solution […]
Golden Circle Wants Aussies To ‘SmilePay’ This Summer
Golden Circle is bringing a splash of sunshine to the Australian Summer with the launch of an innovative, SmilePay vending machine. The machine was created by 72andSunny, and software development company, Enabled 2 GO Technologies. It uses existing smile recognition software to recognise an Aussie smile and in return release a complimentary ice-gold Golden Circle fruit drink […]
Three Tips For Bringing Your Brand’s Decarbonisation Strategy To Life
Proving B&T's commitment to irritating industry buzzwords, today we're bringing you this beauty - brand decarbonisation.
New Report Says Managers Are Ignoring Employee Mental Health
Almost half (49 per cent) of Australia’s marketing, media, and communications employees feel their managers are showing little, if any, concern for their mental wellbeing, a new report has found. The report – conducted on behalf of the Australian College of Applied Professions in October 2021 – surveyed 1000 nationally represented workers and found some […]
Meta Works With Now We Collide To Champion Aussie Small Businesses
Meta has partnered with creative agency, Now We Collide to showcase the strength and resilience of small businesses around Australia. The campaign “Good Ideas Deserve To Be Found,” features the stories of four Australian businesses including Singing Magpie (SA), BoardSox (VIC), D-STILL Drinkware (QLD) and Survival Emergency Solutions (NSW). Each story shows how the business […]
iD Collective Snags Goodman Fielder
The Aitkens diet forced underground at iD Collective after agency nabs Goodman Fielder's comms.
Digital Lives of Australians: Cyber Security Fears Keeping People Offline
The internet is invaluable but cyber security fears are keeping Australians offline. According to new research released today by the .au Domain Administration (auDA), almost 90 per cent of Australians say the Internet has a positive impact on their lives. Moreover, almost all small businesses (98 per cent) depend on the Internet as an invaluable […]
