Australian premium food and lifestyle brand delicious is celebrating its 20th anniversary with the announcement of an expanded network of consumer offerings and the release of a special collector’s edition.
Delicious has unveiled significant brand extensions including a new baking range that will be available exclusively through Woolworths stores nationally; the delicious. Drinks x Qantas Wine collaboration; and a brand new digital video program hosted by Darren Robertson.
- Delicious. Baking Range – a baking range co-created with Healthy Generation which will be exclusively available in Woolworths stores nationally from 25 October.
- Make it delicious – a brand new digital video program, Make it delicious., hosted by chef and co-owner of Three Blue Ducks, Darren Robertson that helps viewers increase their expertise in the kitchen by creating at-home versions of Australia’s best restaurant dishes.
- Delicious. Drinks X Qantas Wine – Consumers can choose from a selection of quality cases or a wine subscription that suits both their palates and pockets.
On the magazine side of things, the November issue of delicious is out today and is a 20 years’ collector’s edition with content and collaboration from some of the food industry’s best talent.
The birthday-themed issue features a special retrospective that highlights achievements, behind-the-scenes secrets and a shout out for some of the delicious. audiences’ most loved moments.
News Corp Australia’s editorial director of premium food and travel, Kerrie McCallum, said: “We felt it was important to bring as much joy to this issue as possible because we all need it! Birthdays should feel even more special during times like these.
“The delicious team managed to bake up a storm and tested, poured, mixed and developed innovative ways to shoot (at home) to bring this milestone issue to our audience without compromise.
“A delicious. baking range, conceived in the first lockdown and finished in the next with our partners Healthy Generation, launches just in time for our 20th birthday.
“What better time to eat cake! Our four beautiful products, with more to come, are on shelves exclusively in Woolworths nationally, and we think they are a great option when time is of the essence.
“We are expanding our highly successful video offering with a new digital video program hosted by Darren Robertson. We currently receive more than seven million video views^ a month across our social channels and engagement in this space continues to grow. And we’ve collaborated with Qantas Wine to deliver premium Australian wine to consumers.
“I’m also pleased to announce that after seven years in the chair, I’m handing over the reins of editor-in-chief to my colleague Samantha Jones. Sam has been the editor of delicious. for six years, and knows the brand inside out. The magazine is in great hands with Sam.
“There is much to celebrate this month, and like the finest, most sparkling Champagne, delicious. only gets better with age. We can’t wait for you to see what we have in store next!”
News Corp Australia’s managing director of food and travel, Fiona Nilsson, said: “Over the last 20 years delicious. has consistently led the premium food lifestyle market.
“The brand has done this through constant evolution and highly successful expansions that deliver to consumer needs identified by our unparalleled data and insights.
“Now, to celebrate our 20th birthday we are expanding the delicious. proposition even further with the announcement of these exciting consumer offerings.”
To celebrate the anniversary, delicious will also launch Club 20 – giving consumers the chance to win 20 covetable experiences and prizes that make up a $70,000 prize pool.
Everything from personalised food and travel experiences, chef masterclasses, kitchen appliances, to the most beautiful tableware for their next dinner party is up for grabs.
