Independent digital agency, Deepend, in partnership with Village Cinemas, has created an innovative app prototype to improve movie goers’ in-cinema experience, following a three-day activation which involved a rapid design, test and build process at their Jam Factory location in Melbourne.

Using live customer feedback, Deepend’s team of six consumer technology specialists developed a prototype that allows patrons to pre-order from the candy bar and collect purchases without queueing. During development, the team were able to discuss requirements with people entering the cinema and in some cases have a product to show them when they exited the film.

Mohit Bhargava, GM of sales & marketing at Village Cinemas said, “Deepend’s innovative way of working has delivered not only compelling insights, but a well-developed prototype concept that has the potential to support our customers. We are genuinely thrilled with their approach and the insights this exercise has yielded.”

Kath Blackham, managing partner at Deepend added she is proud the team have delivered such a compelling offering within the live development environment.

“The feedback we’ve received from Village Cinemas and their customers is a testament to Deepend’s passion for customer-centric design, and the importance of actively leaving the office and directly engaging with the people you’re looking to serve,” she said.

Deepend is proudly part of a four-agency collective, the Deepend Group, an independent, digital communications and innovation consultancy group. The Deepend Group portfolio includes the leading specialist agencies, Deepend (Digital), How To Impact (Innovation), Nomad (Mobile) and History Will Be Kind (PR/Social Media).