Not that we need to tell you, but the month of December has again proven to be a mammoth month for advertising spend.
According to data by Melbourne-based monitoring firm BigDatr retailers have again splashed out heavily on Christmas advertising as they attempt to protect their slice of the pie from competitors and online competitors.
The biggest spending segments for the month of December remain alcohol, department stores, grocery stores, hardware and electronics. With many also heavily promoting their pending post-Christmas sales.
And it’s hardly a surprise they’re in a fight for your dollar with a forecast by the Australian Securities and Investment Commission (ASIC) predicting every single Australian will spend close to $1100 on Christmas gifts this year.
When it came to alcohol as an example, advertising spend for December was almost six-times that of the money spent in July according to BigDatr.
Naturally, the supermarkets/FMCG clients were huge spenders up until Christmas. According to BigDatr Woolies was the biggest spender with 44.8 per cent of the category. Coles was next with 25.11 per cent and ALDI had 12.4 per cent.
When it came to hardware, Bunnings had 43 per cent of the category, Barbecues Galore 11 per cent and Home Timber & Hardware 8.5 per cent.
For electronics Harvey Norman was the top spender with 30.17 per cent, followed by Dick Smith with 15.29 per cent and The Good Guys with close to 14 per cent.
When it came to the big retail stores, BIG W was the biggest spender with well over a third of the category spend. Myer was second with close to 28 per cent and had almost six times the ads of competitor David Jones.
Medallia has appointed Heather Paterson as its new ANZ country manager to drive further growth across Australia and New Zealand. With a strong sales performance and leadership background, Paterson joins Medallia as ANZ country manager following more than seven years with leading SaaS financial technology provider, Intralinks, where she was most recently director for Asia […]
Spikes Asia today announces that the 2021 awards will take place in February, bringing them forward to the first quarter of the year. Judging for the Spikes Asia Awards, the region’s most prestigious creative branded communications accolade, as well as the Tangrams Awards and Young Spikes competitions will all take place in February 2021. In […]
Following a rigorous round of online judging by 133 industry experts, The Communications Council today announced that 88 finalists from 24 agencies on behalf of 36 clients have made it into Round Two of the Australian Effie Awards. Finalists will now compete for Effies, Australia’s only awards based on proven advertising effectiveness – across 26 […]
Integral Ad Science (IAS) today announced the launch of “Channel Science”, an industry-leading partnership between Channel Factory and IAS. The Channel Science solution helps advertisers to leverage both companies’ technologies through a single product to ensure their YouTube campaigns are brand-safe, brand-suitable, and performance-optimized. More than ever before, advertisers are searching for ways to streamline their media buying and improve […]
WPP AUNZ has launched its inaugural podcast series, led by WPP AUNZ Chief Strategy Officer, Rose Herceg (pictured). The podcast series will focus on the company’s recent thought leadership study: Secrets & Lies Chapter 4, Humanity & the Machine. Aired over the next few weeks, each discussion will take a deep dive into exploring the role […]
Westpac Group today announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group access to Verizon Media’s end-to-end strategic marketing and planning capabilities including: first-party data based audience insights; full-service omnichannel […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]