It’s not often that an automotive brand has an outright advantage over its competitors, but this is exactly the case with the Volkswagen Amarok V6 ute. At 33kW more powerful than any other ute in its class, the new Amarok V6 has grunt to spare.
“With the Overboost feature, the Amarok V6 puts down 180kW of power, which is way ahead of the competition. The challenge to our agency DDB Sydney in creating our new campaign was to translate that into something meaningful to the audience,” Volkswagen commercial vehicles marketing manager Nicholas Reid said.
So, instead of simply throwing all sorts of numbers around, DDB set out to see what they could actually do with the extra 33kW of power. Turns out it was quite a lot.
“With the help of some talented people and some pretty impressive machinery, we brought the Amarok’s 33kW difference to life – turning that intangible difference in power into something people can relate to,” DDB Sydney managing partner Amanda Wheeler said.
“This campaign is about demonstrating just how much extra power the Amarok V6 has, in a way that feels fresh and consistent with the attitude we had already set up for the Amarok in previous campaigns,” she said.
In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]
HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]
SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]