DDB Sydney has hired Sasha Firth as managing partner to lead the Westpac account.

Firth was most recently the managing director of Y&R, and prior to that has held a number of roles across Sydney and London at agencies including Ogilvy, BMF and Campaign Palace. 

DDB Australia CEO Andrew Little: “It gives me great pleasure to welcome Sasha to the DDB Group in Australia. She is the epitome of talented and nice and will help to further DDB Sydney’s great progress on Westpac that the current team have created.”

Firth added: “I’m thrilled to be joining such an iconic agency to work on such an iconic Australian brand. DDB has a great, talented team producing outstanding work for Westpac, and I hope to be able to build upon these already strong foundations.”

Firth starts at the agency today, replacing Chiquita King who exited the role earlier this year.