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Reading: DDB Sydney Snares Y&R’s Sasha Firth To Head The Westpac Business
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B&T > Advertising > DDB Sydney Snares Y&R’s Sasha Firth To Head The Westpac Business
Advertising

DDB Sydney Snares Y&R’s Sasha Firth To Head The Westpac Business

Staff Writers
Published on: 1st April 2019 at 9:26 AM
Staff Writers
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DDB Sydney has hired Sasha Firth as managing partner to lead the Westpac account.

Firth was most recently the managing director of Y&R, and prior to that has held a number of roles across Sydney and London at agencies including Ogilvy, BMF and Campaign Palace. 

DDB Australia CEO Andrew Little: “It gives me great pleasure to welcome Sasha to the DDB Group in Australia. She is the epitome of talented and nice and will help to further DDB Sydney’s great progress on Westpac that the current team have created.”

Firth added: “I’m thrilled to be joining such an iconic agency to work on such an iconic Australian brand. DDB has a great, talented team producing outstanding work for Westpac, and I hope to be able to build upon these already strong foundations.”

Firth starts at the agency today, replacing Chiquita King who exited the role earlier this year.

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TAGGED: Andrew Little, DDB Sydney, Westpac
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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