DDB Sydney has announced the appointment of two new female talents to its creative team.
Jane Tjokrowidjaja and Anne Lau join the creative agency as a young art director/copywriter team.
Both studied at Miami Ad School before heading off to roles interstate and overseas, and have now returned home to Sydney to join DDB.
Tjokrowidjaja studied art direction and has interned at Droga5 New York, UncleGret Copenhagen and Ogilvy New York.
“I moved back to Sydney because I believe it’s one of the best places for young creative to start their careers,” she said.
Lau studied playwriting at NIDA, and after studying at Miami Ad School, was hired by CHE Proximity and last year won two global advertising awards.
“Jane and I are really excited to join DDB. It has a vibrant culture, some very talented people and plenty of opportunities for young creative,” she said.
DDB launched a global initiative earlier this year that commits to increasing the number of female creative leaders in every region of the agency’s network.
The Phyllis Project, named after the legendary Phyllis Robinson – DDB’s first and only copywriter at its founding, and the first female copy chief in US history – recognises the significant role women play in igniting the creative revolution, and the need for gender equality among our creative leaders today.
DDB Sydney managing director Nicole Taylor said the agency is committed to continuing to bridge the gender gap that has traditionally existed in advertising.
“We’re proud to have a great gender balance and so much diversity here – I firmly believe diversity is key to true creativity,” she said.