DDB Sydney has appointed Alex Watts as Head of Social as it continues to grow its social capability.
Watts will lead the newly-formed social team for DDB Sydney with McDonald’s as their foundation client. The agency is currently recruiting a sizeable team across strategy, creative, and production.
He joins the agency from Ogilvy where he was Head of Social for the last two years, leading their social offering across all clients. An experienced social and content leader, Watts has extensive experience leading agency teams to do the best social work in QSR, FMCG, finance and not-for-profit.
DDB Sydney Managing Director Priya Patel said: “We are thrilled to be expanding our relationship with McDonald’s to now include the social remit. As such an important client to DDB, it was important to find the perfect person to lead the growing team. Alex is both talented and nice, and we are confident he will not only deliver on McDonald’s but inspire more socially-led ideas across the entire business.”
Watts said: “To build a social team from scratch for DDB Sydney was a huge opportunity, and to have a brand as iconic as McDonald’s as our foundation client is incredibly exciting.
“For my next step, I was looking to build a social capability to be a real lighthouse of the future of social work in Australia. Now more than ever brands have to be truly purposeful and there’s nowhere better to help do that than DDB.”
DDB Sydney has been working with McDonald’s for 49 years.
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