Omnicom’s DDB Group Melbourne has announced it has won the creative account for National Hearing Care (NHC).
DDB will develop a national, integrated campaign designed to make NHC top of mind in a relatively unknown category.
Tim Naylor, marketing director at NHC, said the organisation was looking for not just an agency, but a partner that truly understood all its different customer touchpoints and shared the same vision of transforming the category.
“DDB were a standout choice and we are very pleased to have them on board,” he said.
Kate Sterling, managing director at DDB Group Melbourne, said: “We are thrilled to be partnering with NHC to help create a familiarity and connection with this brand and its fantastic services.
“There is a stigma around hearing loss and hearing aids, with most people suffering for an average of seven years before seeking help, missing out on conversations and isolating themselves from social situations.