DDB Melbourne Wins National Hearing Care’s Creative

DDB Melbourne Wins National Hearing Care’s Creative
SHARE
THIS



Omnicom’s DDB Group Melbourne has announced it has won the creative account for National Hearing Care (NHC).

DDB will develop a national, integrated campaign designed to make NHC top of mind in a relatively unknown category.

Tim Naylor, marketing director at NHC, said the organisation was looking for not just an agency, but a partner that truly understood all its different customer touchpoints and shared the same vision of transforming the category.

“DDB were a standout choice and we are very pleased to have them on board,” he said.

Kate Sterling, managing director at DDB Group Melbourne, said: “We are thrilled to be partnering with NHC to help create a familiarity and connection with this brand and its fantastic services.

“There is a stigma around hearing loss and hearing aids, with most people suffering for an average of seven years before seeking help, missing out on conversations and isolating themselves from social situations.

“Together, we’re trying to raise awareness and make hearing loss treatment more visible and normalised.”

Please login with linkedin to comment

DDB GROUP MELBOURNE DDB Melbourne National Hearing Care NHC

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]