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Reading: DDB Melbourne Wins Kmart’s Creative Away From BWM Dentsu
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B&T > Advertising > DDB Melbourne Wins Kmart’s Creative Away From BWM Dentsu
Advertising

DDB Melbourne Wins Kmart’s Creative Away From BWM Dentsu

Staff Writers
Published on: 30th June 2020 at 12:09 PM
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Kmart has appointed DDB Melbourne as its strategic advertising and creative agency following a competitive pitch. The account was previoulsy held by BWM Dentsu.

As a result of the appointment, the agency will work across brand and key retail campaigns for the Australian retailer, partnering closely with the Kmart in house creative team.

Kmart GM of Marketing Laurie Lai said: “DDB was selected on the strength of a standout response to our brief, including its ability to capture the essence of the Kmart brand. Additionally, we believe they will be a strong, collaborative partner and are ready to hit the ground running.”

“The overall calibre of ideas and thinking presented during the process was world-class and we’d like to thank the other agencies involved for their time and creativity.”

DDB Melbourne ECD Anthony Moss said: “We are thrilled to be partnering with Kmart to elevate its emotional connection with Australians. The whole team is hugely excited in the creative potential of this Australian icon.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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