Kmart has appointed DDB Melbourne as its strategic advertising and creative agency following a competitive pitch. The account was previoulsy held by BWM Dentsu.
As a result of the appointment, the agency will work across brand and key retail campaigns for the Australian retailer, partnering closely with the Kmart in house creative team.
Kmart GM of Marketing Laurie Lai said: “DDB was selected on the strength of a standout response to our brief, including its ability to capture the essence of the Kmart brand. Additionally, we believe they will be a strong, collaborative partner and are ready to hit the ground running.”
“The overall calibre of ideas and thinking presented during the process was world-class and we’d like to thank the other agencies involved for their time and creativity.”
DDB Melbourne ECD Anthony Moss said: “We are thrilled to be partnering with Kmart to elevate its emotional connection with Australians. The whole team is hugely excited in the creative potential of this Australian icon.”
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