Proving just how unhip B&T truly is, we must confess to having never received an unsolicited dick pic (or even a solicited one, for that matter!) However, we do understand it’s become somewhat of a bizarre scourge for those trying to find love via dating apps.
Rather than hide from the problem, Plenty Of Fish has turned the crude phenomenon into a clever new marketing campaign.
The dating app site has turned the insidious idea of a dick pic into a gallery of actual Dicks – as in men named Richard (Dick).
The work of Canadian agency One Twenty Three West, the virtual art gallery features men named Dick and comes with the very positive tagline “don’t be a dick when dating”.
It follows on from some recent Plenty Of Fish research that found 56 per cent of its members had received an unwanted photograph of the male organ.
The gallery features Dicks in all shapes and sizes, including large Dicks, shaved Dicks, hairy Dicks, wild Dicks, friendly Dicks and sensitive Dicks.
Check out some of the fun imagery from the campaign below:
