DATA Communications Management Corp, Canadian-based provider of print and digital solutions, has announced the acquisition of brand tracking and social media insights agency, Zavy.
DCM will integrate Zavy into its technology offerings that help customers drive productivity in their marketing workflows. Zavy will retain its branding and its existing services and product offerings, together with all current staff. DCM’s acquisition will allow further investment in Zavy including additional enhancements and product releases to offer its clients.
“We are very excited to be joining DCM’s team at a pivotal point in Zavy’s growth journey. We can’t wait to accelerate our business into the North American market targeting DCM’s large enterprise client base backed by its highly skilled commercial sales team with deep digital experience,” said David Bowes, co-founder and managing director of Zavy.
“As brands of all sizes devote an increasing share of their marketing budgets to social media, the need for advanced social media technology and analytics is critical to maintaining a pulse on brand health and performance and driving business value. We are excited to bring Zavy to the North American market to help marketers bring a strategic lens to their social media activity and ensure a return on their marketing investments,” said Richard Kellam, president & CEO of DCM.
With global spending by marketers on social media advertising projected to reach US$219.8 Billion in 2024, and to grow at a CAGR of 3.86 per cent to $255.8 billion by 2028, according to Statista, the need for social media analytics is becoming more critical. This is reflected in significant growth in the social media analytics solutions and services market, which is expected to grow at a 24.9 per cent CAGR over the next 5 years from US$4.8 billion in 2023 to US$14.7 billion in 2028, according to MarketsandMarkets.
“As we turn the page to begin a new chapter for Zavy, I would like to acknowledge and thank our founding partner TRA and its team for their guidance and support since we established the business in 2016 and grew it into a market leading presence in the Australasian market with a strong client roster across the financial services and retail sectors,” said Bowes.
Zavy’s current client roster includes brands such as Arnott’s, Pizza Hut, Spark, ASB and Mitsubishi & Coopers.
