Bega Dairy & Drinks has today launched its latest iteration of ‘A Dare Fix’ll Fix It’ brand platform with a new integrated campaign showing Dare will help you ‘think for yourself’.
Created by AJF Partnership, the campaign (which can be seen below) presents a world that has become increasingly reliant on technology to do the thinking for us, even making us mindless.
Providing mental clarity from a real coffee kick, Dare can help us snap out of it and start thinking for ourselves again.
Bega Dairy & Drinks Marketing Director, Sharon Winton said, “When brain fades take hold, Australians know a real coffee Dare fix’ll fix it to get them back on track.
“Our latest campaign continues to build upon the concept of mental clarity where, even in our 21st century lives where everything is automated, Dare is the perfect pick me up to think for yourself.”
AJF Partnership Client Partner, Xavier Hogan added, “Too often we end up on auto-pilot thanks to modern technology. With a real coffee kick from Dare, we can wake up from that sleep-walker-like state.”
The integrated campaign launches this week and will run across TV, Out Of Home, Social Media, and eSport gaming platforms.
