B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • Pinterest
  • B&T Women in Media
  • Thinkerbell
  • AFL
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • AI
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Danielle St. George Becomes Benedictus Media MD, Phil Benedictus Steps Down As CEO To Focus On Business Development & Sustainability
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Danielle St. George Becomes Benedictus Media MD, Phil Benedictus Steps Down As CEO To Focus On Business Development & Sustainability
Advertising

Danielle St. George Becomes Benedictus Media MD, Phil Benedictus Steps Down As CEO To Focus On Business Development & Sustainability

Staff Writers
Published on: 25th September 2024 at 8:41 AM
Staff Writers
Share
3 Min Read
Danielle St. George & Phil Benedictus.
Danielle St. George & Phil Benedictus.
SHARE

As part of a major restructure, B Corp independent media agency Benedictus Media is pleased to announce the appointment of Danielle St. George as Managing Director.

St. George will take over leadership of the agency with a focus on driving the next stage of Benedictus Media’s evolution.

With St. George’s arrival, Phil Benedictus is stepping down as CEO to focus on business development, while continuing to drive forward the agency’s focus on reducing environmental impact and championing sustainability in advertising.

Benedictus says St. George has come on board at the perfect time: “For some time now I have wanted to bring in a more dynamic leader with fresh thinking to run the agency, allowing me to focus on new business and Benedictus Media’s role as an industry leader in sustainability.”

“Danielle brings a winning Indie growth mindset allied with invaluable experience from the top end of town and a passion for nature and sustainability, giving her a unique perspective on structuring our agency for future success. Already she has raised the bar,” said Benedictus.

With over 16 years of industry experience, St. George recently returned to the media world after taking a career break to travel around Australia. Prior to that she was head of operations at Havas Media Network, having taken on the role when independent agency HYLAND, where she was GM, was acquired by the French-owned holding group in 2020.

“After an incredible year on the road exploring this beautiful country, I really wasn’t sure if diving back into the media agency world was the path I wanted to take. Until I met Phil and the Benedictus Media team – from the first interaction, I was instantly reinvigorated. The agency is living proof that we can be better as an industry, by respecting the human experience and the environment alike to deliver better outcomes not only for our clients, but for people and the planet,” said Danielle St. George, Managing Director Benedictus Media.

“Benedictus Media has been a B Corporation since 2016. Back then hardly any of our clients knew what a B Corp was — we would have to explain it in every new business meeting – but the world has turned and there is increasing demand for Conscious Marketing,” said Benedictus.

“With her operations expertise, Danielle is leading the charge on integrating planet-first thinking and measurement into all our planning and buying products and processes.”

St. George said she is beyond excited for what the future holds for the agency.

“Phil has built something really special with Benedictus Media, and I am truly honoured to help build on the agency’s success while leading us through the next phase of our journey.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Benedictus Media
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Telstra Launches One-Off Ad During State Of Origin Decider
11/07/2025
Clemenger BBDO Sydney office.
Agency Scorecard: Clemenger BBDO
11/07/2025
Matt Coote.
Matt Coote Takes New Senior Role At GumGum
11/07/2025
Spenser Skates.
Amplitude Acquires Kraftful To Embed AI-Native Voice Of Customer Capabilities
11/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?