Multi-Channel Network (MCN) today announced the appointment of Daniella Serhan to the role of partnerships director.

Leading MCN’s established partnerships team, Serhan (featured image) will ensure the delivery of strategic campaigns between MCN, channel partners and advertisers.

In her role, Serhan will be responsible for leading the team in bringing to life integrated solutions for brands and building new opportunities across MCN’s global channel partners.

In addition to her work with MCN’s global channel partner portfolio, she will also be assisting with the deployment of MCN’s out of home assets.

Reporting directly to MCN CEO Mark Frain, Serhan will work closely with MCN’s Foxtel sales and brand partnerships director Martin Medcraf and advanced advertising director Nev Hasan to deliver major partnerships for all advertisers, while bringing genuine innovation to campaigns through new, advanced advertising techniques.

MCN CEO, Mark Frain said: “Daniella is a leader who delivers a balance of great strategic thinking, whilst understanding the finer details to achieve brands’ objectives.

“During her time with MCN Dan and her team developed many campaigns which were nominated for industry awards and pushed the boundaries of integration, and she has a strong track record of delivering record-breaking revenue for channel partners.”

Serhan said: “In 2019, the advertising landscape is evolving faster than ever, and the partnership model is becoming more and more important for both brands and channels.

“I’m thrilled to be taking on this role at a time when MCN is perfectly positioned to help brands, agencies and channel partners leverage the power of integration and innovation to deliver fantastic viewer experiences, and solid commercial results.”

Serhan has been with the MCN business since 2016, previously heading up the Network Ten brand and partnerships team working closely with the Network, key agency and client partners to deliver outstanding results.

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