[UPDATED] Media commentator, Labor party marketeer and Gruen Transfer regular Dee Madigan – who wrongly tipped Turnbull to oust Tony Abbott at this morning’s spill – says despite the PM’s victory of sorts he won’t lead the Coalition at the next election.
Madigan, who just finished working as a strategist for the Labor Party’s recent successful Queensland election campaign, believes today’s victory will be a short one for Abbott, who will ultimately make way for Malcolm Turnbull.
“Abbott’s actually quite a decent bloke – I’ve worked for him – he’s just a terrible prime minister,” Madigan told B&T. She believes Abbott’s win this morning “means nothing” and “he won’t be prime minister at the next election”. Madigan added: “Abbott’s like Gillard – popular in the party room – but I think there’s no way all those Liberal backbenchers in a marginal seat will allow him to continue. Eventually your own survival instincts kick in and you will go with whoever you think will save your job.”
And Madigan should know something about Prime Ministers. She famously worked with Kevin Rudd during his failed 2013 federal election, an experience she detailed in her 2014 book The Hard Sell.
“The problem for Turnbull is there is a lot of people in the Liberal party with this very right-wing agenda and that’s why Abbott got there in the first place. The problem for the Libs is that this is not an agenda supported by the general public. There’s this tussle going on with what the voter wants, what the Liberal party wants and I suspect that Malcolm Turnbull will soon find himself in a very precarious position trying to please two very different masters,” she said.
And Madigan agrees that the electorate has become sick of the internal ructions – and leadership woes – of both the major parties.
“Yes, I agree, the electorate is absolutely sick of it and people are seeing through it. The electorate isn’t stupid, they want good leader with good policies. Abbott promised stability and promised a grown-up government and they haven’t delivered.
“Abbott blatantly lied. He came out will all these election promises and reneged on all of them and you can’t treat the public like they’re stupid. They made out like the country is in some terrible financial hardship and then all the budget did was hurt poor people, the people who could least afford it and left the wealthy alone. There has been nothing good about what Abbott has done.”
Madigan predicts that Turnbull will lead the Libs to the next election; however, she says he too may already be “damaged” in voters’ eyes.
“I think he (Turnbull) is going to struggle to sell himself as a conviction politician because the convictions of those who may possibly put him in power (tomorrow) are very different to his own personal convictions to which he has been very open about.
“The public can see it, they can see him lying when he says he supports one thing and goes and says something else. And I think he’s lost massive credibility stock with the public from what he had when he initially entered politics. I personally believe he’s too damaged to be able to do a good job (as Prime Minister),” she said.
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]