Peter Holder, managing director of Daily Mail Australia, has announced the appointment of Mason Rook to the newly created position of commercial director.

Rook, currently the Sydney sales director for Mi9 Media, will be responsible for the sales strategy, commercialisation and sales approach of Daily Mail Australia. Leading the Daily Mail Australia sales team, Rook will work closely with the Mi9 Media team to represent the brand in the Australian market.

Holder said: “I am delighted to welcome Mason to Daily Mail Australia. His digital expertise and knowledge of the Australian market is a real asset for us. We look forward to him leading our commercial charge as the fastest growing media business in the country.”

Emma-Jayne Owens, national sales director, Mi9 said: “Mason’s appointment signals our continued investment in the right talent and comes at a significant point in the evolution of the Daily Mail brand in the Australian market. He has been a passionate senior leader for the Mi9 team and his successful track record for creating market leading digital solutions for clients will continue in his new role, and strengthen Nine Entertainment Co.’s already expansive portfolio.”

Rook started his media career with the Seven Network before a nine year tenure with ninemsn and Mi9 where he held various roles within the commercial team, most recently as Sydney Sales Director for Mi9.

Rook will transition to the new role from mid-May.