Cummins&Partners Melbourne has been appointed to handle the creative account for McCain Foods Australia, B&T understands.

Sources close to B&T say the deal is as good as done despite both parties having not yet signed on the dotted line.

The account was previously held by TBWA Melbourne from 2013 until May this year, after McCain called time on its 25-year stint with Ogilvy in December 2012.

B&T has approached Cummins&Partners for comment, while McCain declined to comment.