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Reading: Cummins&Partners & McCain Oh My Veg! Reinvigorate Frozen Veggies In Latest Campaign
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B&T > Campaigns > Cummins&Partners & McCain Oh My Veg! Reinvigorate Frozen Veggies In Latest Campaign
Campaigns

Cummins&Partners & McCain Oh My Veg! Reinvigorate Frozen Veggies In Latest Campaign

Staff Writers
Published on: 15th May 2019 at 9:25 AM
Staff Writers
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McCain, is reinvigorating frozen veggies with their new Oh My Veg! range via Cummins&Partners.

Cummins&Partners creative director Heath Collins said: “Oh My Veg! is to frozen veg what Antonio Banderas is to Rowan Atkinson.

“While both perform their roles admirably, one is clearly much sexier, and far more enticing. We wanted to give the hottest thing in the freezer the cheeky campaign it deserved.”

Until now, a grab and heat option from the freezer was considered a compromise on taste, but McCain Oh My Veg! delivers eleven saucy veggie varieties.

McCain Foods AUNZ marketing manager Karen Ramsay said: “We’re proud of the product. We think it’s a real game changer for the frozen vegetable category.

“The campaign Cummins&Partners has created cements the view that it’s time to rethink our expectations of frozen vegetables. And it’s really funny!”

This steamy new campaign is rolling out across Australia and New Zealand with an online video campaign, out-of-home and digital display.

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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