The ICC Men’s T20 World Cup 2022 has today launched “This is the Big Time” campaign, which emphasises the unmissable nature of the action-packed global event Australia is set to host in 2022.
Sixteen teams stacked with titans of T20 cricket will descend on Australia to compete for the coveted Men’s T20 World Cup crown across 45 matches in seven host cities between 16 October – 13 November.
‘This is the Big Time’ was developed with Aussie creative agency, Cummins&Partners, and will ensure fans feel the enormity of the event, as impossible-to-miss stars of the game peer into skyscrapers, emerge from iconic waterways and make city streets tremble with their imposing size.
Australia’s big-hitting Glenn Maxwell, New Zealand captain Kane Williamson and India’s rising star wicketkeeper-batter, Rishabh Pant, feature in the three-part TVC campaign, with Williamson’s released
today, February 7.
ICC Men’s T20 World Cup 2022 local organising committee CEO, Michelle Enright, said the campaign not only speaks to the grand scale of the event, but also the fun, electrifying and unmissable characteristics of a World Cup.
“There’s nothing bigger in cricket than a World Cup and the T20 format is such a fun, energetic, vibrant celebration of cricket and culture – it really is the big time and that’s exactly what this campaign is all about,” she said.
“To see stars of the game towering over our host cities and making their presence felt through sheer size and entertainment speaks to the impact we want to make with fans. I really hope it puts smiles on faces and gets Australia excited to witness the best players go head-to-head in our own backyard.
“I’d like to thank the team at Cummins&Partners, along with Electric Dreams Studio and Alt.vfx, who captured our vision so perfectly and really pulled out all the stops to bring this concept to life.”
Coinciding with the launch of the new campaign, tickets also go on sale from 12pm today for all 45 T20 World Cup matches at the official website.
Credits
– Creative Agency – Cummins&Partners
– Music – Electric Dreams Studio
– Visual Effects – Alt.vfx
