CUB & Clems Melbourne Unveil A Wonderful Ode To Aussie Pubs

CUB & Clems Melbourne Unveil A Wonderful Ode To Aussie Pubs

Carlton & United Breweries has today launched a new campaign that aims to support Australia’s pubs and clubs by shining a spotlight on all the things we love about the pub.

Following a significant period of uncertainty and lockdowns across the country, the campaign has been developed to remind Australians of what they’ve missed from the pubs that often serve as the heart of their communities.

The launch film has been developed using stills of iconic Australian pubs taken locally and from the archives of leading photographers including Josh Robenstone, Amanda Fordyce and Lyne Burdekin, with the film narrated by Melbourne poet and writer, Fleassy Malay.

Carlton & United Breweries general manager, marketing, Brian Phan, said, “After the significant adversity the industry has faced over the past 18 months, we wanted to help remind Australians of how great the pub is, and ensure we’re all ready to support our local when we’re able to.

“This campaign is a small display of our admiration for Australia’s pubs and clubs, and the people who make them what they are.”

Clemenger BBDO Melbourne general manager, Scott Balalas, added, “The pub, the local, the front bar or the rubbity – no matter what you call it, we all know how important pubs are to us and to the communities we live in.

“This film is an homage to the pubs, to the people that frequent them, to those that own them, run them, and to every memory that has filled them. It’s also a reminder to get back to the pub for a pot and a parma – or whatever you consider the ideal pub experience – as soon as you can. It’s time to support our locals and fill them with some new memories!”




Please login with linkedin to comment

Carlton & United Breweries Clemenger BBDO Melbourne

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]