“Pizza Ad Of The Year!” Crust Takes Its Pizzas To Naples In A Hilarious Spot Via 303 MullenLowe

“Pizza Ad Of The Year!” Crust Takes Its Pizzas To Naples In A Hilarious Spot Via 303 MullenLowe
SHARE
THIS



Crust Pizza has unveiled a new campaign from 303 MullenLowe that sees the Australian brand travel to Naples, Italy, the birthplace of pizza to prove that Crust is anything but traditional.

The new campaign “It’s not pizza. It’s Crust” launches nationally this month across on- demand TV, social, digital display, pay TV and OOH.

As part of the campaign, Crust plucked locals straight off the Italian streets, asking them for their thoughts on Crust’s “sacrilegious” version of the local dish.

The campaign captures the authentic reactions of these passionate pizza traditionalists as they experience Crust’s gourmet offerings the likes of Pesto Chicken Club, Peking Duck, Vegan Smokey BBQ Pulled Jackfruit and more. The film shows the Neapolitans’ anger to surprise, confusion to joy… and a small riot in a local marketplace.

Zoe Jacovou, Crust’s marketing manager said, “Operating in a such a competitive market, Crust’s comms always need to deliver an unfair share of attention for the brand – and this is exactly what 303 have delivered. We’re thrilled with the campaign which really captures our adventurous nature.

“Working with the integrated offering of 303Mullenlowe and Mediahub allows us great efficiencies by combining all creative, strategy and media buying under one roof.”

303Mullenlowe executive creative director, Scott Huebscher said, “With this campaign we killed two birds with one stone. We repositioned Crust to its rightful place as the most gourmet, innovative pizza offering in Australia while angering and confusing over a million pizza- loving Neapolitans at the same time. It was a win-win.”

Please login with linkedin to comment

303 mullenlowe Crust pizza

Latest News

Today’s The Day! Announcing The Winners From The 2021 Snapchat Young Lions Competition
  • Marketing

Today’s The Day! Announcing The Winners From The 2021 Snapchat Young Lions Competition

Here we have it: all the winners for this year’s 2021 Snapchat Young Lions Competition. The Misfits Media Company, proud official representatives of the Cannes Lions Festival in Australia, is delighted to share the winners for this prestigious award. After presenting their second-round pitches, all the shortlisted candidates were evaluated by 50 esteemed industry judges. […]

by B&T Magazine

B&T Magazine
IAB’s MeasureUp To Return In 2021
  • Media

IAB’s MeasureUp To Return In 2021

IAB Australia has announced that the MeasureUp conference will return for its fifth year on 27th October and is seeking submissions for smart and engaging speakers, sessions or workshops from Australia’s media and marketing industry. As investment in digital advertising continues to outpace the rest of the media sector representing two-thirds of the paid advertising market, […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Google Maps Out Return To Office

It appears free breakfast, lunch & dinner, slippery dips, bean bags & escape pods not enough to lure Google staff back.

by B&T Magazine

B&T Magazine
gamer work space concept, top view a gaming gear, mouse, keyboard, joystick, headset, mobile joystick, in ear headphone and mouse pad on black table background.
  • Technology

Admix In-Play Advertising To Be Verified For The First Time By IAS

In-Play advertising platform Admix has announced a new partnership with Integral Ad Science (IAS). This integration with IAS makes Admix the only In-Play advertising company to offer ad inventory that is measured and verified by a trusted, independent partner. This ground-breaking news means that the quality of Admix’ In-Play advertising is independently assessed and verified […]

ADMA Launches Cookie Masterclass
  • Media

ADMA Launches Cookie Masterclass

ADMA has launched a cookie masterclass that B&T understands isn't modelled on Sydney Fish Markets Cooking School.

Fashion Photographer Scott Ehler Collaborates With The Children’s Tumour Foundation Australia In New Campaign
  • Campaigns

Fashion Photographer Scott Ehler Collaborates With The Children’s Tumour Foundation Australia In New Campaign

The Children’s Tumour Foundation (CTF) has teamed up with international fashion photographer and industry veteran Scott Ehler, to develop a striking campaign that aims to shine a light on a lifelong, genetic condition called Neurofibromatosis (NF). Progressive and unpredictable, NF causes tumours to form on nerves in the body, including the brain and spine. In […]

Sitecore Acquires Moosend
  • Technology

Sitecore Acquires Moosend

Sitecore has acquired Moosend. B&T unsure who ended up with the front part.