Leading Australian pizza player, Crust Pizza has unveiled its new TVC and brand campaign created by independent creative communications agency, Poem via their Poem Studio arm.
The new campaign “Thank Crust”, has launched nationally via a TV partnership with Channel 9, as well as SVOD, social, digital and display. Encapsulating those relatable everyday frustrating moments where you breathe a sigh of relief, the new brand platform, “Thank Crust” uses relatable humour to strategically target Crust’s millennial audience.
Crust marketing manager, Alana Wilson said: “We use fresh, premium ingredients and are proud of the daily preparation that goes into each and every one of our pizzas. We’re delighted to bring a campaign to market that uses our playful tone of voice to articulate our brand essence of uncompromised quality. We know there are moments in life where a deliciously fresh pizza, delivered to your door can be a saviour, especially for busy Millennial families”.
Poem managing partner an head of studio, Katie Raleigh said, “It’s great to be working with Crust again after the successful launch of the Crust x Milky Lane burger pizza / pizza burger collaboration. Crust has a really strong point of difference in the market and our ‘deeply human’ approach and multi-disciplined team across paid, owned and earned has helped drive efficiencies and create platform first content across every channel”.
A suite of supporting digital assets for the fresh ingredient range has also launched this month.
