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B&T > Media > Crikey Turns 15
Media

Crikey Turns 15

Samantha J Dybac
Published on: 17th February 2015 at 4:22 PM
Samantha J Dybac
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February 14, 2000. Wikipedia doesn’t exist. Neither does Facebook. iPhones won’t launch for another six years. And tweeting is still reserved for birds.

In an age when people read the (still fat) newspaper over breakfast, founder Stephen Mayne published Crikey – solely, shock, online – for the first time. It featured an insiders account of litigation against NAB (shares plummeted), a Howard government insider dishing the dirt, a profile of Col Allen headlined “Pissing in the Sink” and a personal account by a journo of being strangled by a politician…

“Crikey was built on a solid foundation of tip-offs, leaks, and the odd journalistic hand grenade,” said Crikey editor Marni Cordell. “Fifteen years and more than 40,000 stories later, we’re still proudly irritating the powerful.”

Some 17,000 subscribers pay to get the Crikey email in their inboxes every weekday filled with news, backgrounding, analysis, and insider information from the world of politics, media, government, business and Australian society.

“We believe the vast upheaval in media over the past fifteen years has only increased the importance of truly independent journalism that operates without agendas,” said Private Media chairman Eric Beecher.

In the last 15 years we’ve witnessed an epic transformation of the media. To celebrate surviving and thriving amongst the upheaval, Crikey will be publishing a series of special features over the year including:

  • guest editorials from prominent Australians such as Clive Palmer, Maxine McKew, Julian Burnside, Geoff Gallop, Anne Summers, Julian Morrow and Wendy Harmer.
  • an interactive timeline of 15 years of epic media transformation
  • celebrities (ok most pollies and journos including Annabel Crabb, Kristina Keneally and Jon Faine) reading out mean tips featuring… themselves
  • notes from the digital disruption: interviews with players from the media frontline on surviving the revolution
  • The Powers That Be: essays on the nature of media and power in Australia
  • Best Leaks: the best gets from the last 15 years and how we landed them
  • The next 15 years… futurists predict what’s next
  • Special investigations
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By Samantha J Dybac
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I have built a reputation for excellence in public relations, strategic communications and event production over the past 17 years. I founded and run, Sammway, one of Australia’s leading, integrated communications agencies. We help build awareness and position our clients and talent as leaders in their chosen industries. Our services include, public relations, issues management, media strategy, event production and video animation. We work with our clients to develop strategic communications which align with their brand purpose, values and commercial objectives. Our clients include, not for profit organisations, startups, entrepreneurs, fintech, small business owners and media personalities. Where required, we help connect our clients with decision makers in government to ensure they get the best possible coverage and outcomes for their company or campaign. Our work includes content creation, media placement, issues management and development of key messaging and brand strategy. An example of a long standing working relationship is with, former NSW Opposition Leader, Kerry Chikarovski and her government relations firm, Chikarovski & Associates. We manage corporate affairs, media relations and liaise on behalf of clients with bureaucracy and government, at local, state and federal level. Since November 2014 Sammway has worked with Adopt Change, Deborra-lee Furness & National Adoption Awareness Week providing strategic PR and issues based communications. I have enjoyed representing Australia at global events including, United Nations, International Women’s Entrepreneurship Day 2014 and the 2013 G20 Young Entrepreneurs’ Alliance (G20YEA) summit, Moscow, Russia. In 2014 I was also selected to speak at an event in Singapore, addressing industry professionals on the importance of PR and media campaigns. Please connect with me if you have a project or brand waiting to connect with the outside world and receive the recognition it deserves. [email protected]

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